Director, Commercial Marketing & Launch Excellence

Boston Scientific•Arden Hills, MN

11h•$155,000 - $294,500•Hybrid

About The Position

Boston Scientific is seeking a strategic, results-driven Director, Commercial Marketing & Launch Excellence to lead global downstream marketing and the field-based Ultrasound Specialist organization supporting its Imaging portfolio. The role shapes and executes commercial strategies to accelerate revenue growth, expand market adoption and strengthen the customer experience across ultrasound and imaging technologies. It translates portfolio priorities into go-to-market strategies, leads commercialization initiatives and builds organizational capabilities for long-term growth. As a member of the Imaging leadership team, the Director collaborates with Product Management, Sales, R&D, Clinical, Regulatory, Quality, Medical Education and regional marketing teams to deliver product launches, advance clinical adoption and improve commercial performance. The position also leads and develops clinical imaging experts who support customers and physicians through launches, clinical education, procedural integration and sustained technology adoption. The role follows a hybrid work model, requiring employees to be in the local office at least three days per week. Relocation assistance is not available.

Requirements

Bachelor's degree.
At least 10 years of progressive experience in medical device marketing, product management, sales, commercialization or related commercial functions.
At least 5 years of leadership experience with accountability for people management, budgets and organizational performance.
Demonstrated success developing downstream commercial strategies that drive revenue growth, product adoption and business performance.
Proven experience leading commercialization initiatives, product launches and cross-functional programs in complex organizations.
Demonstrated ability to build, develop and lead high-performing teams in a matrixed business environment.
Strong strategic thinking, executive communication, decision-making and stakeholder management skills.

Nice To Haves

Master of Business Administration (MBA) or another advanced degree.
Experience in cardiovascular, electrophysiology, structural heart, ultrasound, imaging or image-guided therapy technologies.
Experience commercializing capital equipment, software, artificial intelligence-enabled technologies or integrated medical device platforms.
Experience leading field-based clinical specialist organizations and complex global product launches.
Strong understanding of physician adoption, clinical workflows, procedural integration and health care market dynamics.
Demonstrated ability to translate customer insights, clinical needs and market opportunities into measurable commercial results.
Experience developing organizational capabilities, talent pipelines and succession plans across global teams.

Responsibilities

Lead global downstream marketing strategy for the Imaging portfolio, including annual and long-term priorities, objectives, resource allocation and performance measures.
Drive revenue growth, market share expansion, customer adoption and portfolio performance through strategic planning and cross-functional execution.
Evaluate market dynamics, competitive trends, customer needs and emerging opportunities to inform commercial strategies and investment priorities.
Represent downstream marketing in strategic planning, annual operating plans, portfolio reviews and business investment decisions.
Set performance expectations, monitor business outcomes and address risks and opportunities to improve commercial effectiveness.
Lead downstream commercialization strategies for new imaging products, platform releases, software enhancements and clinical applications.
Define go-to-market strategies, customer segmentation, product positioning, messaging, launch objectives and success measures.
Partner with cross-functional leaders to ensure commercial, clinical, operational and field readiness for product launches.
Establish launch governance and metrics to assess customer adoption, product utilization, commercial results and improvement opportunities.
Strengthen launch processes, organizational capabilities and cross-functional collaboration.
Lead, develop and retain the field-based Ultrasound Specialist organization supporting the Imaging portfolio.
Define the Ultrasound Specialist organization's structure, staffing, geographic coverage, deployment priorities and capability development plans.
Establish competency standards, training requirements, performance expectations and succession plans.
Ensure consistent, high-quality clinical support for launches, physician education, procedural adoption, workflow integration and ongoing customer success.
Align Ultrasound Specialist resources with commercial priorities, customer needs and market growth opportunities, and build scalable field capabilities.
Lead strategies that strengthen physician confidence, customer proficiency and sustained use of imaging technologies.
Set priorities and measures for clinical adoption, customer education, workflow integration and account development.
Work with Sales, Clinical, Medical Education and Ultrasound Specialists to identify adoption barriers and implement solutions.
Translate customer feedback and field insights into commercial priorities, product enhancement recommendations and continuous improvement initiatives.
Promote a consistent, high-quality experience for physicians, clinicians and patients through coordinated cross-functional engagement.
Define strategies and standards for sales enablement resources, competitive positioning, customer-facing materials and clinical value messaging.
Lead market development initiatives to expand physician awareness, procedural utilization, customer engagement and market penetration.
Partner with Sales Training and Medical Education to strengthen field capabilities, product knowledge and commercial readiness.
Ensure clinical, technical and economic value propositions are communicated consistently, accurately and compliantly.
Identify and prioritize emerging customer segments, clinical applications and market opportunities.
Build and maintain strategic relationships with physicians, key opinion leaders, professional societies, customers and industry partners.
Collaborate with Clinical and Medical Affairs on physician education, advisory boards, evidence dissemination and customer engagement.
Represent the Imaging business at strategic customer meetings, industry events and professional society engagements.
Provide commercial expertise and strategic recommendations to senior leadership.
Provide strategic direction and decision-making accountability across downstream marketing and field-based clinical specialist organizations.
Influence and align global stakeholders across Marketing, Sales, R&D, Clinical, Regulatory, Quality, Operations, Finance and Medical Education.
Establish decision rights, functional responsibilities and operating processes to improve collaboration and execution.
Develop organizational talent, leadership capabilities and succession plans.
Foster accountability, customer focus, innovation, collaboration and continuous improvement.
Balance near-term commercial performance with long-term market development, organizational capability building and resource stewardship.
Champion patient safety, product quality and compliance with company policies, quality system requirements and applicable regulations.
Ensure marketing, promotional, educational and customer-facing activities align with approved product claims and regulatory requirements.
Establish oversight and escalation processes for quality, regulatory and compliance matters identified through customer interactions and field activities.