Director, Commercial Marketing & Launch Excellence

Boston Scientific • Carlsbad, CA

1d • $155,000 - $294,500 • Hybrid

About The Position

Boston Scientific is seeking a strategic, results-driven Director, Commercial Marketing & Launch Excellence to lead global downstream marketing and the field-based Ultrasound Specialist organization supporting its Imaging portfolio. The role shapes and executes commercial strategies to accelerate revenue growth, expand market adoption and strengthen the customer experience across ultrasound and imaging technologies. It translates portfolio priorities into go-to-market strategies, leads commercialization initiatives and builds capabilities for long-term business growth.

As a member of the Imaging leadership team, the Director collaborates with Product Management, Sales, Research and Development, Clinical, Regulatory, Quality, Medical Education and regional marketing teams to deliver product launches, advance clinical adoption and improve commercial performance. The role also leads and develops clinical imaging experts who support customers and physicians through launches, clinical education, procedural integration and sustained technology adoption.

The position follows a hybrid work model requiring employees to work in a local office at least three days per week. Relocation assistance and employment visa sponsorship are not available. The anticipated salary range is $155,000 to $294,500, with compensation varying based on location, experience, education and other factors. Exempt, non-sales roles may also be eligible for an annual bonus target and long-term incentives, subject to plan eligibility and requirements.

Requirements

• Bachelor's degree.
• At least 10 years of progressive experience in medical device marketing, product management, sales, commercialization or related commercial functions.
• At least 5 years of leadership experience with accountability for people management, budgets and organizational performance.
• Demonstrated success developing downstream commercial strategies that drive revenue growth, product adoption and business performance.
• Proven experience leading commercialization initiatives, product launches and cross-functional programs in complex organizations.
• Demonstrated ability to build, develop and lead high-performing teams in a matrixed business environment.
• Strong strategic thinking, executive communication, decision-making and stakeholder management skills.

Nice To Haves

• Master of Business Administration (MBA) or another advanced degree.
• Experience in cardiovascular, electrophysiology, structural heart, ultrasound, imaging or image-guided therapy technologies.
• Experience commercializing capital equipment, software, artificial intelligence-enabled technologies or integrated medical device platforms.
• Experience leading field-based clinical specialist organizations and complex global product launches.
• Strong understanding of physician adoption, clinical workflows, procedural integration and health care market dynamics.
• Demonstrated ability to translate customer insights, clinical needs and market opportunities into measurable commercial results.
• Experience developing organizational capabilities, talent pipelines and succession plans across global teams.

Responsibilities

• Lead global downstream marketing strategy for the Imaging portfolio, including annual and long-term priorities, objectives, resource allocation and performance measures.
• Drive revenue growth, market share expansion, customer adoption and portfolio performance through strategic planning and cross-functional execution.
• Evaluate market dynamics, competition, customer needs and emerging opportunities to inform commercial strategies and investment priorities.
• Represent downstream marketing in strategic planning, annual operating plans, portfolio reviews and business investment decisions.
• Set performance expectations, monitor outcomes and implement strategies to address risks and improve commercial effectiveness.
• Lead downstream commercialization strategies for new imaging products, platform releases, software enhancements and clinical applications.
• Define go-to-market strategies, customer segmentation, product positioning, messaging, launch objectives and success measures.
• Coordinate commercial, clinical, operational and field readiness with cross-functional leaders for product launches.
• Establish launch governance and metrics to assess adoption, utilization, commercial results and improvement opportunities.
• Strengthen launch processes, organizational capabilities and cross-functional collaboration.
• Lead, develop and retain the field-based Ultrasound Specialist organization supporting the Imaging portfolio.
• Define the specialist organization’s structure, staffing, geographic coverage, deployment priorities and capability development plans.
• Establish competency standards, training requirements, performance expectations and succession plans for the specialist organization.
• Ensure consistent, high-quality clinical support for launches, physician education, procedural adoption, workflow integration and customer success.
• Align specialist resources with commercial priorities, customer needs and growth opportunities, and build scalable field capabilities.
• Lead strategies and set measures for physician confidence, customer proficiency, sustained technology utilization, customer education, workflow integration and account development.
• Partner with Sales, Clinical, Medical Education and Ultrasound Specialists to identify and address adoption barriers.
• Translate customer feedback and field insights into commercial priorities, product enhancement recommendations and continuous improvement initiatives.
• Promote a coordinated, high-quality experience for physicians, clinicians and patients.
• Define standards and strategies for sales enablement resources, competitive positioning, customer-facing materials and clinical value messaging.
• Lead market development to expand physician awareness, procedural utilization, customer engagement and market penetration.
• Partner with Sales Training and Medical Education to strengthen field capabilities, product knowledge and commercial readiness.
• Ensure clinical, technical and economic value propositions are communicated consistently, accurately and compliantly.
• Identify and prioritize customer segments, clinical applications and market opportunities for sustainable growth.
• Build strategic relationships with physicians, key opinion leaders, professional societies, customers and industry partners.
• Collaborate with Clinical and Medical Affairs on physician education, advisory boards, evidence dissemination and customer engagement.
• Represent the Imaging business at strategic customer meetings, industry events and professional society engagements.
• Provide commercial expertise and strategic recommendations to senior leadership.
• Provide strategic direction and decision-making accountability across downstream marketing and field-based clinical specialist organizations.
• Influence and align global stakeholders across Marketing, Sales, R&D, Clinical, Regulatory, Quality, Operations, Finance and Medical Education.
• Establish decision rights, functional responsibilities and operating processes to improve collaboration and execution.
• Develop talent and leadership capabilities and establish succession plans that support long-term business needs.
• Foster accountability, customer focus, innovation, collaboration and continuous improvement.
• Balance near-term commercial performance with long-term market development, organizational capability building and resource stewardship.
• Champion patient safety, product quality and compliance with company policies, quality system requirements and applicable regulations.
• Ensure marketing, promotional, educational and customer-facing activities comply with approved product claims and regulatory requirements.
• Establish oversight and escalation processes for quality, regulatory and compliance matters identified through customer interactions and field activities.

Benefits

• Annual bonus target may be available for exempt, non-sales roles, subject to plan eligibility and requirements.
• Long-term incentives may be available for exempt, non-sales roles, subject to plan eligibility and requirements.
• Core and optional employee benefits are offered; specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Director