Director of Sales and Marketing

The Goodman Group, LLC•Yuma, CO

About The Position

The Director of Sales and Marketing is responsible for increasing and maintaining occupied units and census through the sales process, and coordinating marketing activities that further the community brand. The role manages prospects through the sales cycle, develops referral relationships, and executes marketing plans and events to support census goals. It also oversees department staffing, hiring, training, daily workflow, budgets, and marketing inventory. This position has direct reports and supervisory requirements. The role serves Emerald Springs Senior Living, a Yuma community offering independent living, assisted living, memory care, and respite care. Team members are expected to provide courteous, responsive, and quality service to residents and families in accordance with the Platinum Service® program and to follow company policies and procedures. Work may involve exposure to blood, body fluids, infectious diseases, air contaminants, and hazardous chemicals. Duties include prolonged desk and computer/telephone work, walking the property to tour with prospects and attend leasing signings, lifting up to fifteen pounds at times, and alternating between sitting and standing. The position may involve off-site travel, variable outdoor conditions, flexible hours exceeding 40 hours per week, and nights or weekends.

Requirements

Meet all applicable state and federal requirements for the position.
Be able to make independent decisions and follow instructions.
Deal tactfully with personnel, prospects, residents, family members, visitors, government agencies/personnel, and the public.
Be capable of working with ill, disabled, elderly, and emotionally upset people within the facility.
Communicate effectively with supervisors, team members, prospects, residents, and families.
Have knowledge of the Microsoft Office Suite.
Execute tasks independently and express oneself clearly and effectively.
Have general computer literacy.
Be able to lift fifteen pounds at times.
Be able to work flexible hours as needed, which may exceed 40 hours per week and may include nights and weekends.
Be able to travel off-site as required.

Nice To Haves

Bachelor's degree and/or three years of experience preferred.
Proficiency with sales and marketing tools preferred.

Responsibilities

Manage inquiries and prospects through the sales cycle to deposit and move-in.
Develop and maintain a Customer Relationship Management database of prospects and community contacts to track sales activities.
Maintain weekly productivity goals for leads and deposits.
Collaborate with staff to identify referral sources and develop productive relationships.
Manage a quarterly marketing plan and execute its tactical activities to reach census goals.
Participate in planning and implementing marketing events to cultivate prospects and professional referrals and promote the community.
Represent the facility at professional events on- and off-site to explain its capabilities and product offerings.
Track department expenses against monthly and annual budgets and submit expenditures to the Executive Director for review, recommendations, and approval.
Manage marketing collateral and branded promotional inventory within the projected budget.
Determine staffing requirements for the department.
Recruit, interview, hire, and train department staff.
Oversee the department's daily workflow.
Perform other job-related duties as assigned.
Follow company policies and procedures and provide courteous, responsive, quality service under the Platinum Service® program.