Marketing and Sales Director
About The Position
The Marketing and Sales Director leads the community’s marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy. The role develops relationships with local community professionals and oversees marketing channels to engage residents, employees, and stakeholders. This position bridges marketing and sales by generating leads, nurturing customer relationships, and driving revenue through coordinated campaigns and sales outreach. It also provides tailored tours and follow-up for prospective residents and families, and manages the CRM tool to maintain leads, track follow-up activities, and optimize sales and marketing efforts.
Requirements
- Associate degree preferred.
- Valid driver’s license.
- At least 3 years of previous sales, marketing, or community outreach experience required.
- Exceptional communication and interpersonal skills.
- Strong closing skills.
- Ability to analyze market trends and make data-driven decisions.
Nice To Haves
- Assisted or supportive living experience preferred.
- Associate degree preferred.
Responsibilities
- Lead the community marketing and sales program and implement strategies to achieve optimal resident occupancy.
- Form and foster relationships with local community professionals, including physicians, senior centers, and home health providers, to maximize referrals and collaboration.
- Promote a positive social media presence through creative, compelling content emphasizing the mission and values of love, compassion, and dignity.
- Oversee paid advertising, digital platforms, and traditional outreach to engage residents, employees, and stakeholders.
- Develop and execute coordinated marketing and sales strategies that generate leads, nurture customer relationships, and drive revenue.
- Deliver tailored tours for prospective residents and family members, providing a welcoming experience that reflects the community’s commitment to compassion and high-quality care.
- Implement follow-up strategies to nurture relationships and promptly address inquiries or concerns.
- Manage the CRM tool to maintain leads, track follow-up activities, and optimize sales and marketing efforts.
- Analyze market trends and use data to inform decisions.
Benefits
- Advancement and professional growth opportunities.
- Comprehensive medical, dental, and vision benefit packages.
- EAP and wellness programs.
- 401(k) with biweekly employer match.
- Employee referral program.
- Competitive paid time off supporting work-life balance.
- Self-service payroll and accuracy tools (Paycom).
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
