Marketing Science Associate Director

Vertex Inc.•Boston, MA
•$157,800 - $236,600•Hybrid

About The Position

The Associate Director delivers commercial insights to inform strategic choices and commercial decisions in hemoglobinopathies (SCD/TDT) and other categories. As a member of the commercial strategy team and extended brand team, the role maintains awareness of critical business questions and formulates and executes an insights plan using primary market research and/or data analytics. This is a hybrid/on-site eligible role based in Boston, Massachusetts. The standard hybrid arrangement is three days onsite and two days remote per week. Employees may also choose to work onsite five days per week, with ad hoc flexibility.

Requirements

  • Bachelor’s degree in a relevant discipline.
  • Typically, eight or more years in bio-pharma marketing, market research and/or analytics, management consulting, or an equivalent combination of education and experience.
  • Depth of knowledge in a variety of primary market research methodologies and substantial experience managing the design and execution of primary market research projects.
  • Strong complex quantitative analysis skills, including experience conducting analyses, partnering with advanced analytics professionals, and interpreting results.
  • Domain knowledge of real-world data, including large-scale open or closed insurance claims and electronic health records, and/or related data sources from providers and health systems.
  • Exceptional written and verbal communication skills, including the ability to synthesize complex information into a compelling narrative.
  • Proactive orientation, including the ability to anticipate issues, engage stakeholders, and plan accordingly.
  • Demonstrated experience serving as a trusted advisor and thought partner to stakeholders.
  • Comfort with ambiguity and the ability to structure problems and solution approaches effectively.

Nice To Haves

  • Experience working in rare disease and knowledge of cell and gene therapies.
  • Past U.S. launch and inline brand experience is strongly preferred.

Responsibilities

  • Partner with cross-functional teams, including marketing, global commercial strategy, and the commercial business unit, providing an objective perspective and insights.
  • Formulate a comprehensive insights-generation plan to address business questions using appropriate methodologies.
  • Independently design and execute primary market research to address key business questions.
  • Define the data analytics needed to answer ongoing business questions and oversee execution.
  • Support the analytics coordination forum, which aligns cross-functional analytics activities supporting the program.
  • Maintain an Insights book summarizing insights supporting a disease area.
  • Develop the situation analysis for the Brand Planning process.
  • Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan.

Benefits

  • Annual bonus and annual equity awards.
  • Medical, dental, and vision benefits.
  • Generous paid time off, including a week-long company shutdown in the summer and winter.
  • Educational assistance programs, including student loan repayment.
  • Commuting subsidy.
  • Matching charitable donations.
  • 401(k).
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