Marketing Director Jobs

About The Position

Requirements

• 10 or more years of experience in B2B marketing, including 5 or more years in healthcare and life sciences.
• A track record of shaping product marketing strategies that help sales teams compete and win in complex, multi-stakeholder buying processes.
• Understanding of how employers, health plans, PBMs, and benefits consultants evaluate clinical and economic value.
• Demonstrated strength in buyer research, competitive intelligence, positioning, messaging, go-to-market planning, product launches, and sales enablement.
• Ability to set direction and personally create presentations, business-case narratives, competitive responses, or launch messaging.
• Experience delivering field-ready work quickly on a lean team.
• Experience partnering directly with sales and customer-facing teams to turn deal-level feedback into actionable insights and repeatable selling approaches.
• Ability to translate complex clinical, product, and economic information into clear, credible content for different buyers and stakeholders.
• Ability to influence decisions, facilitate productive feedback, and align commercial, product, clinical, and marketing teams without relying on formal authority.
• Experience directly managing and developing marketing talent, while balancing coaching one direct report with substantial individual contribution.
• Experience defining KPIs and using qualitative and quantitative feedback to assess buyer understanding, field readiness, competitive conversion, and adoption.
• Bachelor’s degree in a related field.

Nice To Haves

• Experience in virtual care, digital health, health plans, PBMs, or pharma.

Responsibilities

• Set annual product marketing priorities for how Omada competes in GLP-1 and cardiometabolic health, including target buyers, problems addressed, and differentiated reasons to choose Omada.
• Run a regular win/loss forum incorporating competitive feedback and facilitate a rapid feedback loop across Sales, Consultant Relations, channel teams, Product Marketing, and Strategy.
• Translate market and field signals into recommendations about changing buyer needs, competitive conditions, and actions the company should take.
• Partner with Product and Clinical to translate programs and analysis into messaging implications and bring updated messaging and tools back to the field for pilots and further refinement.
• Develop distinct value stories for employers with and without GLP-1 coverage and for buyers prioritizing cost management or population health; adapt messaging for consultants and payers.
• Maintain a coherent Omada portfolio narrative while differentiating reasons to buy across audiences, offerings, and channels.
• Partner with Clinical and Thought Leadership to translate evidence into buyer-relevant proof points and identify evidence gaps affecting purchasing decisions.
• Clarify offerings by explaining what is included, who qualifies, how access works, who pays, and what value is supported by evidence.
• Co-develop packaging and pricing recommendations, comparison and business-case tools, and guarantee messaging with Product, Finance, Strategy, and commercial partners.
• Ensure clinical and economic claims are credible, distinguishing observed results from modeled savings and explaining relevant assumptions and limitations.
• Build and refine sales narratives, pitch decks, discovery guides, competitive responses, proof points, and business-case tools.
• Partner with sales leaders on priority opportunities, tailor value stories, address clinical, operational, and economic objections, and turn effective approaches into repeatable tools and practices.
• Equip consultants, PBMs, and other channel partners with channel-specific messaging, use cases, and materials suited to their selling processes.
• Partner with Customer Effectiveness on practical training and test messaging and tools in real buyer conversations.
• Support commercial readiness for new GLP-1 and cardiometabolic offerings, aligning offers, messaging, evidence, training, channel materials, and member communications.
• Lead product marketing launch planning and post-launch optimization, including clear cross-functional responsibilities and feedback from early sales and member experiences.
• Keep messaging and tools current as capabilities, evidence, and market conditions change.
• Manage and develop one product marketer by setting priorities, providing regular feedback, and supporting professional growth.
• Retain direct ownership of strategic initiatives and core deliverables while modeling strong product marketing craft and close field partnership.
• Define KPIs and use qualitative and quantitative feedback to assess buyer understanding, field readiness, competitive conversion, and adoption.

Benefits

• Competitive salary with generous annual cash bonus.
• Equity grants.
• Employee stock purchasing plan (ESPP).
• Remote-first work-from-home culture.
• Flexible Time Off.
• Generous parental leave.
• Health, dental, and vision insurance, with above-market employer contributions.
• 401(k) retirement savings plan.
• Lifestyle Spending Account (LSA).
• Mental Health Support Solutions.