Marketing Director Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Business, Sports Management, or a related field required; Master's degree strongly preferred
• Minimum of 7+ years of experience in marketing, merchandise management, or related roles, preferably within professional sports or live entertainment
• Proven ability to manage multiple projects and priorities in a deadline-driven environment
• Strong leadership and communication skills with the ability to motivate teams and foster collaborative partnerships
• Experience managing budgets and analyzing financial and marketing data to support strategic decision-making
• Proficiency with CRM systems (HubSpot experience a plus), digital marketing platforms, and retail or inventory management software
• Ability to work a flexible schedule including nights, weekends, and holidays during games and events
• Proactive self-starter with excellent problem-solving skills and strong attention to detail

Nice To Haves

• Master's degree strongly preferred

Responsibilities

• Lead the strategy and day-to-day execution of marketing efforts across all three teams—the Chesapeake Baysox, Aberdeen IronBirds, and Frederick Keys
• Manage website content strategy and updates across all three teams, ensuring consistent branding, timely promotions, and an optimized user experience
• Oversee Marketing use of CRM platforms (e.g., HubSpot) across all three teams, including email marketing, newsletters, lead capture forms, automation workflows, and database segmentation
• Develop, execute, and report on email and digital marketing campaigns to drive ticket sales, merchandise revenue, and fan engagement
• Direct media planning, buying, and performance tracking across the portfolio while providing actionable insights to optimize campaign effectiveness
• Analyze marketing metrics, consumer insights, and fan data to refine strategies and improve campaign performance
• Partner with ticket sales, sponsorship, and community relations teams to develop integrated campaigns that maximize attendance, increase brand awareness, and deepen fan engagement
• Collaborate with the Director of Sales for Attain Sports to drive integrated campaigns that support ticket sales and overall brand growth across all three teams
• Manage marketing budgets and provide regular reporting to senior leadership on ROI, campaign performance, and key business objectives
• Lead merchandise strategy and retail operations across all three teams, including inventory management, product selection, pricing, and sales performance
• Collaborate with vendors, manufacturers, and designers to develop merchandise offerings aligned with team branding and fan preferences
• Ensure retail displays and merchandise environments at all stadiums meet high standards for presentation, accessibility, and sales optimization
• Lead e-commerce strategy, digital promotions, and online retail initiatives to grow merchandise sales and deepen fan engagement
• Manage merchandise budgets, forecasting, and procurement to maintain healthy inventory turnover and minimize shrinkage
• Develop and implement portfolio-wide merchandise initiatives and operational best practices across all three teams

Benefits

• Competitive health, dental, and vision coverage
• HSA and FSA accounts
• Life and disability insurance
• Fertility and family planning benefits
• Employee assistance and discount programs
• 11 paid federal holidays
• Flexible unlimited time off (UTO)
• Generous 401(k) matching with immediate vesting
• Flexible career paths