Director of Sales

CIEL GERMANTOWN LLC•Germantown, TN

13d

About The Position

The Senior Living Director of Sales and Marketing develops and executes strategic sales and marketing plans to increase occupancy and revenue for the community. The role leads and supports the sales team, builds relationships with prospective residents, families, referral sources, and community partners, and oversees marketing initiatives. It collaborates with executive and operations teams to support community performance, resident transitions, and resident satisfaction. The position also monitors sales and marketing results, maintains compliance with applicable regulations, and completes assigned training.

Requirements

Bachelor’s degree in a relevant field, such as marketing or business administration.
Five years of sales experience in a leadership or management role.
Proven sales management experience, preferably in senior living or real estate, with a track record of meeting or exceeding sales targets.
Excellent written and verbal communication skills.
Ability to drive the sales process from start to finish.
Proficiency with Microsoft Office products, particularly Excel, Word, and Outlook.
Ability to travel as needed.
Understanding of legal and ethical requirements regarding sales contracts and agreements.
Knowledge of the senior living industry, including familiarity with different types of senior housing options.
Experience creating and executing successful marketing campaigns.
Strong understanding of English sufficient to read and write.
Ability to continuously walk and stand; sit infrequently; and work both indoors and outdoors.
Ability to lift, carry, and push 0–10 pounds constantly, 11–50 pounds frequently, and 51–100 pounds occasionally.
Ability to frequently climb stairs, with an elevator available as an alternative if provided.
Ability to bend frequently at the waist, knees, hips, and spine, potentially while manipulating weights of 25 pounds or more.
Ability to squat frequently to reach below the knee, potentially lifting up to 50 pounds.
Ability to twist or rotate occasionally at the trunk, hips, knees, and neck while manipulating weights of 25 pounds or more.

Responsibilities

Support the organization’s mission, vision, goals, and company culture.
Develop and implement sales and marketing strategies to meet occupancy goals and maximize revenue.
Lead, motivate, train, and support the sales team to meet or exceed sales targets.
Build and maintain relationships with prospective residents, families, referral sources, and community partners through networking, outreach, and personalized communication.
Conduct market analysis and competitor research to identify opportunities for differentiation and growth.
Collaborate with the executive team on pricing strategies, promotional campaigns, and initiatives that drive sales and strengthen the community’s reputation.
Oversee development of marketing materials, including brochures, advertisements, website content, and social media campaigns, ensuring consistent messaging and branding.
Coordinate events, seminars, and outreach activities to raise awareness and attract potential residents.
Participate in industry conferences, trade shows, and networking events to stay informed about industry trends and practices.
Collaborate with the operations team to facilitate new-resident transitions and support resident satisfaction.
Monitor and evaluate sales and marketing efforts, adjusting strategies to optimize results and support continuous improvement.
Maintain compliance with regulations and guidelines governing senior living communities, including fair housing laws and marketing regulations.
Attend training courses and maintain required monthly, quarterly, and annual training through the designated Learning Management System.
Perform other duties related to the success of the community and residents’ care, comfort, and happiness.