Director of Sales
About The Position
Randa Apparel & Accessories is seeking a strategic, commercially driven Director of Sales to lead key national retail partnerships and drive profitable growth across a portfolio of brands and product categories. The role develops and executes sales strategies, expands market share, identifies new business opportunities, and strengthens executive-level relationships with major retail partners. It connects Sales with Merchandising, Design, Product Development, Sourcing, Planning, and other teams to deliver customer-focused product assortments and achieve revenue objectives. The Director of Sales leads account growth and business planning, develops brand and product strategies using market and customer insights, and manages sales, margin, inventory, and profitability goals. The position also provides coaching and mentorship to Account Executives and Associate Account Executives, represents Randa with customers and at industry events, and contributes to a collaborative, accountable, and innovative culture. The role is based in Bentonville, Arkansas, follows a hybrid work schedule, and requires approximately 25–30% domestic and international travel.
Requirements
- Previous experience working with or for Walmart and/or Sam’s Club.
- Bachelor’s degree or an equivalent combination of education and experience.
- At least 7 years of progressive experience in sales, account management, merchandising, buying, or business development.
- Proven success managing large national retail accounts and delivering consistent revenue growth.
- Strong financial acumen, including advanced understanding of retail math, forecasting, and business planning.
- Advanced proficiency in Microsoft Excel and the Microsoft Office Suite.
- Experience analyzing sales trends, inventory performance, and customer metrics.
- Strong negotiation and influencing skills.
- Ability to synthesize complex data and translate insights into actionable business strategies.
- Executive presence and relationship-building capabilities.
- Strategic thinking and a growth mindset.
- Collaborative, solutions-oriented approach.
- Strong communication and presentation skills.
- Results-driven approach and demonstrated ability to execute and deliver.
- Entrepreneurial, proactive approach and comfort operating in a fast-paced environment.
- Willingness to represent the company at customer events, industry functions, trade shows, and networking activities.
Nice To Haves
- Experience in apparel, accessories, consumer products, wholesale, licensing, or retail industries is strongly preferred.
- Prior people leadership, coaching, or team development experience is preferred.
Responsibilities
- Develop and execute account growth strategies to drive revenue, profitability, and market share across assigned accounts and brands.
- Own executive-level relationships with retail partners and serve as a strategic business partner.
- Identify new business opportunities, category expansions, and distribution channels.
- Lead annual business planning, seasonal selling strategies, and account reviews.
- Negotiate pricing, promotional opportunities, and business terms.
- Partner with Merchandising, Design, and Product Development to identify consumer trends, market opportunities, and assortment strategies.
- Influence product direction and category development using market insights, competitive intelligence, and customer feedback.
- Evaluate new product, brand, and category opportunities and develop business cases and growth strategies.
- Promote innovation and customer-centric solutions that strengthen brand positioning and increase sales.
- Drive sales, margin, inventory, and profitability targets.
- Analyze sales performance, market trends, customer insights, and competitive activity to identify risks and opportunities.
- Partner with Forecasting, Planning, and Supply Chain teams to optimize inventory and support customer demand.
- Use data-driven decision-making to improve account performance and business results.
- Collaborate with Sales, Merchandising, Design, Planning, Sourcing, and Operations to execute customer strategies.
- Coach and mentor Account Executives and Associate Account Executives and develop sales talent.
- Foster accountability, collaboration, innovation, and continuous improvement.
- Monitor retail, consumer, and industry trends to anticipate market shifts and identify growth opportunities.
- Represent Randa at customer meetings, industry events, trade shows, and networking functions.
- Strengthen Randa’s position as a preferred strategic partner in the marketplace.
- Manage product samples and participate in customer presentations and line reviews.
- Travel approximately 25–30%, including domestic and international travel.
Benefits
- Competitive base salary.
- Hybrid work schedule.
- Three weeks of paid time off within the first year of employment.
- Company-provided life insurance, short-term disability, and long-term disability.
- Paid parental leave.
- Health, vision, and dental insurance options with low employee contributions.
- Commuter benefit plan.
- Optional supplemental life insurance, pet insurance, and accident and critical illness insurance at a group discount rate.
- 401(k).
- Unlimited access to an online fitness and wellness program.
- Career growth opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
