Director of Marketing

Greenhouse Fabrics, Inc.•High Point, NC

18d•Onsite

About The Position

Greenhouse Fabrics is seeking a marketing leader to set strategy, direct the in-house team and external partners, and drive execution and results across Greenhouse Fabrics, Anna Elisabeth, and AE Contract. The role connects marketing efforts to qualified leads and revenue and provides leadership with reliable data for decision-making. Greenhouse Fabrics, based in High Point, North Carolina, supplies cut fabric to the trade. Its Greenhouse Fabrics brand serves upholstery shops and workrooms, while Anna Elisabeth serves interior design firms. The company’s core values are Abundance, Ownership, and Joy. The Director of Marketing owns marketing strategy, the annual plan, lead generation, the marketing budget, and marketing performance. The Director sets priorities, directs the in-house team and contractors, and holds them accountable for execution and measurable ROI. Sales owns closing and customer follow-up. The role is in person, reports to the Chief Operating Officer, and has the in-house marketing team as direct reports. External partners include contractors, website developers and maintenance providers, implementation partners, and photographers. The Director’s primary partners are the leadership team, Sales, the Sales Operations Manager, Product, Finance, and external agencies. The Director leads and coaches the team, keeps the marketing calendar two to three months ahead, allocates budget in line with company priorities, and adjusts spending and partners when results fall short. The role owns marketing dashboards and reporting, marketing’s use of HubSpot, and the strategy and performance of marketing email sequences. It directs digital strategy for lead capture and demand generation, including website experience and visibility in search engines and AI-generated answers, and coordinates with the VP of Sales on lead quality, handoff, onboarding, customer experience, and reactivation.

Requirements

Proven success leading marketing for a B2B or trade-focused company, with measurable results tied to leads and revenue.
Practical CRM experience beyond reporting, ideally with HubSpot, including lifecycle stages, workflows, and dashboards.
Strong analytical skills, including attribution, funnel and conversion reporting, ROI, and customer acquisition costs.
Experience directing agencies and contractors and holding them accountable for measurable results.
Demonstrated ability to lead, coach, and develop a team, including remote or offshore contributors.
Clear written and verbal communication, consistent follow-through, and sound judgment with confidential information.

Nice To Haves

Five or more years of marketing leadership experience.
Experience in fabrics, furnishings, interior design, wholesale distribution, or a similar trade business with repeat customers and sample-to-order workflows.
Experience with ERP and CRM integration, email platforms such as Mailchimp, and digital advertising.
Experience directing social media strategy to support brand visibility, engagement, and lead generation.
Familiarity with EOS.

Responsibilities

Set marketing strategy and own the annual marketing plan, priorities, and lead generation across Greenhouse Fabrics, Anna Elisabeth, and AE Contract.
Lead, coach, support, and hold the in-house marketing team accountable for execution and results.
Keep the marketing calendar two to three months ahead.
Own the marketing budget, allocate resources according to company priorities, and redirect spending when results fall short.
Hold contractors, agencies, and vendors accountable for scope, cost, and results; adjust partners and resources as needed.
Run the Marketing L10 and participate in annual and quarterly planning.
Own marketing dashboards and reporting for activity, engagement, lead generation, and ROI; capture lead sources where possible and use insights to inform priorities and leadership decisions.
Own marketing’s use of HubSpot, including adoption, data accuracy, lifecycle stages, and pipeline visibility; bring changes to shared processes to the leadership team for approval.
Own the strategy and performance of marketing email sequences, including new-customer, win-back, unassigned-account, and retention sequences; direct segmentation, messaging, timing, and testing.
Direct digital strategy to improve lead capture and demand generation, and guide website teams and external partners on user experience and visibility in search engines and AI-generated answers.
Coordinate with the VP of Sales on lead quality, qualification criteria, handoff, new partner onboarding, customer experience, and reactivation.