Associate Director, Marketing Promotions

Beam Therapeutics • Cambridge, MA

19h • $185,000 - $225,000

About The Position

Beam Therapeutics is seeking a dynamic and experienced Associate Director, Marketing Promotions to support the development, approval, and execution of promotional materials for risto-cel, its gene therapy asset in sickle cell disease (SCD). Reporting to the Senior Director of Brand Strategy and Marketing, this role leads end-to-end execution of promotional tactics, including MLR submission and approval and digital marketing execution, while supporting brand strategy across healthcare professional (HCP) and patient marketing. The role partners with field teams, agencies, and cross-functional stakeholders in a highly regulated environment.

The Associate Director leads promotional development from concept through MLR review, approval, and production for print, digital, and field-facing materials. The role also leads digital and multichannel tactics, manages media agencies, tracks performance and return on investment, and recommends promotional adjustments based on product performance and market dynamics.

Requirements

• Bachelor of Science in a relevant field.
• Typically 10+ years of experience, including 7+ years in biotech or pharmaceutical marketing, preferably in rare disease or cell and gene therapies.
• Demonstrated experience leading promotional material development and MLR review.
• Strong experience managing external creative, digital, and production agencies.
• Experience executing digital and multichannel marketing tactics in a regulated environment.
• Ability to work effectively in a highly cross-functional organization.
• Strong communication and interpersonal skills.
• Highly organized and detail-oriented, with the ability to manage multiple priorities.
• Strong analytical skills and comfort navigating complex and ambiguous environments.

Nice To Haves

• Advanced degree preferred.
• Product launch experience preferred.
• Experience in rare disease or cell and gene therapies preferred.

Responsibilities

• Lead development of promotional materials—including print, digital, and field-facing assets—for HCP and patient audiences, from concept through MLR review, approval, and final production, in partnership with HCP and Patient Marketing leads.
• Drive rollout of approved promotional tactics to sales teams in collaboration with HCP and Patient Marketing leads, Sales, Sales Training, and Commercial Operations.
• Ensure promotional materials translate brand strategy into clear, actionable field tools.
• Lead execution of digital marketing tactics, including email, web, virtual engagement tools, and non-personal promotion.
• Manage media agencies to optimize channel mix, implement tactics, measure performance, and optimize future tactics for HCP and patient audiences.
• Ensure digital tactics align with brand strategy and compliance requirements.
• Collaborate with the insights team to establish, integrate, and track KPIs, performance metrics, and ROI for marketing activities.
• Monitor product performance and propose promotional adjustments based on market dynamics.

What This Job Offers

• Job Type: Full-time
• Career Level: Director