Director, Brand Marketing and Operations

Praxis•New York, NY

18d•$120,000 - $155,000

About The Position

Praxis is hiring a Director, Brand Marketing and Operations for its Media, Brand and Product team. The role is split evenly between brand marketing and operations and ensures Praxis work reaches its intended audiences, connects with the organization’s other tasks, and is guided by clear plans and measures. On the brand marketing side, the director defines priority audiences, maps their journeys with Praxis, and leads brand planning, brand management, and go-to-market plans for launches and campaigns. The role coordinates design, content, editorial, product, and church engagement around launches, and determines how Praxis reaches audiences through owned channels, events, and institutional and platform partners. The creative studio manages always-on editorial channels such as Praxis Press and social media. On the operations side, the director creates and runs team planning cadences, processes, budget tracking, KPI learning loops, and the team’s connection to Praxis Internal Operations. Working closely with the Managing Partner, the role integrates Media, Brand and Product with the rest of Praxis so that people across its programs encounter a consistent Praxis story and clear next steps. The position reports to the Managing Partner, Media, Brand and Product, with a dotted line to the Partner, Media & Brand for brand marketing, brand management, and go-to-market execution. New York City is preferred; remote work may be considered for a highly experienced candidate. The salary range is $120,000 to $155,000, based on experience and location. Praxis describes its benefits as comprehensive, including fully paid health insurance for families, a 5% 401(k) match, and a flexible vacation policy.

Requirements

At least 10 years of experience across brand marketing, growth marketing, go-to-market, and marketing or business operations, including launches built from zero.
Track record of campaigns or programs that grew audiences or participation against set targets.
Experience defining audience segments and customer journeys and using them to guide channel and content decisions.
Experience managing a brand across multiple teams or programs, including brand plans and guidelines.
Experience running growth and performance marketing programs, including experimentation and paid media.
Experience marketing through institutional or platform partners, such as churches, schools, networks, or content platforms.
Experience building and running operating cadences, planning and budget processes, or marketing operations for a multidisciplinary team.
Experience working across creative, product, and program teams, with or without direct reports.
Fluency in Praxis’ tools: Airtable, Asana, Notion, Slack, Figma, Canva, and Google Workspace, as well as CRM, email, and analytics platforms.
Alignment with the Lausanne Covenant (1974), the Cape Town Commitment (2010), Praxis’ mission to advance redemptive entrepreneurship, and the Apostles’ Creed; Praxis staff are asked to affirm the Creed as a statement of their beliefs.
Operational excellence, humility, and a spirit of service.

Nice To Haves

New York City location is preferred.
Remote work may be considered for a highly experienced candidate.

Responsibilities

Define and maintain priority audience segments and map each audience’s journey through Praxis.
Conduct audience research with the creative studio, church engagement, and product teams and turn findings into usable briefs.
Maintain the Praxis brand house, identifying the audiences served by initiatives and how people move between them.
Build and shepherd the annual Media, Brand and Product brand plan, including audience priorities, campaign tentpoles, and a proposed annual budget.
Lead integrated go-to-market plans for launches and campaigns, including The Praxis Course, Stories of Redemptive Imagination, Activate, and new digital products.
Create cross-functional marketing plans specifying audiences, goals, messages, channels, timelines, owners, and KPIs.
Support and integrate host recruitment and Course growth campaigns with the church engagement team.
Collaborate with the Partner, Media & Brand on positioning and messaging and maintain brand guidelines and messaging.
Inform how Praxis reaches target audiences through owned channels, events, and institutional and platform partners.
Develop and manage partner placements, including with YouVersion, churches, universities, and peer ministries, with plans and metrics for each.
Coordinate with the creative studio so always-on editorial activity supports audience and campaign goals.
Shepherd the Praxis-wide go-to-market calendar in partnership with Task 1 and Task 2 teams.
Set growth targets and track performance across web, email, social, partner platforms, and emerging channels.
Design and run experiments on messaging, landing pages, and conversion paths, and scale successful approaches.
Plan and manage paid media when budget allows, setting cost and conversion targets.
Own CRM and audience data strategy with Internal Operations.
Track brand performance by audience, including reach, engagement, and progress along customer journeys, as well as campaign and conversion results.
Own the Media, Brand and Product KPI scorecard, including Course completions and hosts, audience reach and engagement, and grant-committed outcomes.
Establish the team’s learning agenda with channel leads, including questions, tests, and review dates.
Report regularly on KPI and outcome performance and recommend changes to plans and budgets.
Distinguish early signals from hard metrics so leaders can assess confidence in results.
Design and run annual and quarterly planning, weekly priorities, and launch and campaign reviews.
Build processes and tools connecting strategy to plans, budgets, and delivery.
Keep team priorities, resourcing, and progress visible to the team and Managing Partner.
Serve as the primary link between Media, Brand and Product and Praxis Internal Operations for planning calendars, budget cycles, reporting, and shared systems.
Represent Media, Brand and Product in Praxis-wide planning and integrate its plans with Task 1 and Task 2 teams.
Track spending against the team budget and flag tradeoffs to the Managing Partner.
Connect the team’s operating cadence to media production operations so creative intake and production follow team priorities.