Director of Brand Marketing

Wellhub•New York, NY

1d•$142,643 - $178,304•Hybrid

About The Position

Wellhub is hiring a Director of Brand Marketing to lead its brand in the United States, translating global brand strategy into locally relevant, high-impact execution. The role will build US brand recognition and awareness among HR and benefits decision-makers and employees, while working closely with global brand leadership and US Revenue Marketing, Advertising, Social Media, Demand Gen, User Growth, and Product Marketing teams. It is a funded, greenfield build with established global platforms and significant US brand investment, offering direct visibility to senior leadership and C-level stakeholders. The Director will own US brand strategy, activation, budget, agency and partner relationships, and brand measurement. The role combines strategic leadership with hands-on execution, including campaign regionalization, experiential programs, sponsorships and events. It also leads and develops the US Brand Marketing team, reports results to senior stakeholders, and supports the use of AI tools in everyday work. This is a hybrid role based in New York, NY, with availability to work from the office once a month. Frequent travel for brand events is expected, including at short notice and internationally, as is availability for in-person meetings with agencies, partners, or the office with little advance notice.

Requirements

Proven experience in brand marketing, including team leadership.
Track record of building and executing consumer brand strategy in the US, including positioning, campaigns, and brand-led activations, with measurable impact on awareness or consideration.
Hands-on experience in experiential and event marketing, including managing agencies, vendors, and local partners to deliver events and campaigns end-to-end.
Experience in partnerships, sponsorships, or experiential marketing in the US, with a strong local network of vendors and partners.
Ability to translate global brand guidelines into culturally relevant US execution while maintaining consistency with a global team.
Ability to balance strategic thinking with hands-on execution and to build proactively in a fast-moving, ambiguous environment.
Strong communication skills and ability to adapt to audiences, including senior global leadership and local teams.
Ability to work effectively across time zones with colleagues in Brazil and Europe.
People leadership experience focused on development and documented performance.
Regular use of AI tools in day-to-day work.
Fluency in English.
Availability to work from the New York office once a month and willingness to travel frequently for brand events, including at short notice and internationally, and attend in-person meetings with little advance notice.

Nice To Haves

Experience in high-growth environments, regionalized operations, or subscription businesses.
Experience in B2B2C, HR tech, benefits, or wellness.
Spanish or Portuguese language skills.

Responsibilities

Define and execute the US brand strategy in alignment with Wellhub’s global brand strategy and platforms.
Translate global guidelines into locally relevant US execution, including campaign regionalization, tone of voice, and cultural nuance.
Build brand awareness and consideration among US HR and benefits decision-makers and employees.
Plan and deliver brand activations, experiential programs, sponsorships, and events end-to-end, managing agencies, vendors, and local partners.
Own the brand budget and relationships with agencies, sponsorship partners, and media partners, including OOH, TV/CTV, and streaming, with accountability for ROI.
Use brand tracking, research, and competitive benchmarks to inform positioning and investment decisions.
Partner with Revenue Marketing, Demand Gen, User Growth, Social Media, and Product Marketing to connect brand activity to pipeline and business results.
Lead, develop, and manage the US Brand Marketing team, including performance management, career planning, and succession.
Use AI tools in day-to-day research, strategy, content, and productivity work, and encourage the team to do the same.
Report brand results and learnings to senior stakeholders, including Directors and C-level leaders.
Ensure consistency of brand guidelines and visual and verbal identity across US touchpoints.
Contribute directly to execution as needed in this hands-on builder role.
Help create a supportive workplace environment that brings wellbeing to the forefront and encourages colleagues to care for themselves and take time off.

Benefits

Free Gold-level Wellhub membership, including access to gyms, studios, digital fitness programs, and online wellness resources, with the option to add up to three family members.
Health, dental, and vision insurance.
Telehealth, care concierge, and Employee Assistance Program.
401(k) match.
Short-term and long-term disability insurance and life insurance.
Hybrid and remote work options.
One-time home office equipment reimbursement and a monthly work allowance for working from home.
Flexible scheduling coordinated with leaders around time zones, team needs, and personal routines.
At least 25 days of PTO per year, with an additional day per year of tenure up to five days, plus annual holidays and an extra holiday on the employee’s birthday.
Up to 12 weeks of fully paid parental leave for new parents; up to 18 weeks for parents giving birth, with a part-time ramp-back period.
Career development resources, interactive learning sessions, personalized development roadmaps, and internal opportunities.
Eligibility for an annual bonus plan or sales incentive plan.
Eligibility for a performance-based stock option program.