Director of Brand Marketing

Juliska•North Charleston, SC

17h•Onsite

About The Position

The Director of Brand Marketing will build, protect, and grow the Juliska and Capucine De Wulf brands by translating brand positioning, consumer insights, and creative vision into marketing strategies and integrated campaigns. The role will steward both brands, ensuring each has a differentiated and relevant marketplace position while increasing awareness, consumer engagement, demand, and long-term brand equity. Reporting to the VP of Marketing and Ecommerce, the Director will collaborate with Creative, Ecommerce, Product Development, Merchandising, Sales, Retail, and external partners across the consumer journey. The position is based at the company's North Charleston headquarters, alongside the founders and design, creative, merchandising, and marketing teams. The ideal candidate can establish strategic vision while also engaging in the details required to execute it.

Requirements

At least 8 years of progressive experience in brand marketing, integrated marketing, consumer marketing, or a related discipline, with meaningful leadership responsibility.
Proven experience developing brand positioning, annual brand strategies, integrated campaigns, product launches, partnerships, and consumer activations.
Strong understanding of contemporary culture, consumer trends, social media, influencers, partnerships, PR, experiential marketing, and integrated communications.
Demonstrated experience partnering with creative teams to develop brand storytelling and translate strategy into actionable creative briefs.
Strong analytical skills and the ability to connect brand marketing activity to measurable consumer and business outcomes.
Excellent written, verbal, presentation, and storytelling skills.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Strategic and creative thinking, exceptional brand instincts, and a sophisticated understanding of luxury and premium consumer brands.
Consumer-first mindset and ability to translate insights, culture, and trends into brand strategies and opportunities.
Commercial orientation and understanding of the relationship between brand building, consumer demand, customer acquisition, and long-term brand equity.
Ability to inspire and influence cross-functional teams, build alignment, and drive results without relying solely on direct authority.
Strong organizational skills, attention to detail, accountability, and ability to move between strategy and execution.

Nice To Haves

Experience with luxury, premium consumer goods, home, fashion, jewelry, beauty, hospitality, or lifestyle brands.
Experience working in an omnichannel business spanning ecommerce, retail, and wholesale.

Responsibilities

Develop and continuously evolve differentiated brand strategies, positioning, audience definitions, messaging, and annual priorities for Juliska and Capucine De Wulf.
Develop annual and seasonal brand marketing plans aligned with company objectives, product launches, commercial priorities, and the overall marketing strategy.
Lead integrated brand campaigns and seasonal storytelling across ecommerce, retail, wholesale, social, digital, events, PR, partnerships, and other consumer touchpoints.
Partner with Creative to turn brand strategy into visual, editorial, video, and experiential storytelling while maintaining a consistent brand expression.
Use customer insights, competitive intelligence, cultural trends, and market research to identify actionable brand and marketing opportunities.
Identify opportunities to increase brand awareness, attract new audiences, and strengthen relevance with the next generation of luxury consumers while maintaining existing customer loyalty.
Develop strategic partnerships, collaborations, tastemaker relationships, influencer opportunities, and cultural activations.
Build storytelling platforms around each brand's people, craftsmanship, design philosophy, inspiration, and lifestyles.
Partner with Ecommerce, CRM, and other channel leaders to connect brand-building activity with demand, customer acquisition, engagement, and long-term customer value.
Provide brand leadership for growth initiatives including Juliska Wedding Registry, seasonal newness, flagship retail, wholesale opportunities, events, and other consumer initiatives.
Partner with Sales and Retail to ensure consistent, compelling brand representation across wholesale partners, national accounts, international opportunities, and flagship locations.
Set campaign objectives, priorities, deliverables, and timelines and lead cross-functional teams to support execution and alignment.
Develop and manage the annual brand marketing budget with leadership and align investments with strategic priorities and measurable outcomes.
Establish and monitor KPIs for brand awareness, consumer engagement, audience development, campaign performance, new customer growth, and other strategic objectives.
Conduct post-campaign analysis to identify learnings and improve future programs and brand marketing investments.