Director of Brand Marketing

Vesync•Tustin, CA

2d•Onsite

About The Position

VeSync is hiring a Director of Brand Marketing to lead how a pre-launch health and wellness technology brand reaches people and grows. The role owns social media, community, public relations and earned media, brand ambassadors, and brand partnerships. It combines leadership with hands-on building while the brand, positioning, and claims framework are still being developed. The Director will develop and run integrated plans for brand and product launches and tentpole campaigns, lead the social media and community team, and establish PR, ambassador, and partnership relationships that build awareness and credibility. The role works closely with Product Marketing, the Creative Studio, Growth, Product, CX, and legal and regulatory teams. As the brand grows, the role will expand to include activations, events, and experiential programs. This is an on-site, office-based position in Tustin, California.

Requirements

Bachelor's degree required.
At least 8 years of brand marketing experience for consumer (B2C) brands.
Hands-on direct-to-consumer (DTC) experience, including leading teams and agency partners.
Proven experience running always-on brand programs alongside launches and tentpole campaigns, including taking a new brand, sub-brand, or product line to market.
Experience leading social media and community teams and setting channel strategy for a consumer brand.
Experience leading PR and earned media, in-house or through agencies, including launch press.
Experience building ambassador programs across athletes, experts, and credentialed voices, and developing brand partnerships, including negotiating terms.
Experience defining and reporting brand health metrics and making the case for brand investment alongside growth and performance teams.
Experience in health, wellness, medical device, supplements, or a similarly regulated space, with the ability to build a brand presence within regulatory constraints.
Ability to build while brand positioning and the claims framework are still being settled, make progress with partial information, and adapt when decisions are made.
Ability to collaborate closely with product marketing, creative, growth, product, CX, legal, and regulatory teams.

Nice To Haves

Background in lifestyle-led health and wellness, consumer technology, or subscription or membership businesses is strongly preferred.
Experience with activations or experiential programs is a plus, particularly hands-on delivery experience.

Responsibilities

Build and run integrated plans for brand launches, product launches, and tentpole campaigns across social media, PR, ambassadors, partnerships, and community.
Recruit and manage brand ambassadors, including athletes, physicians, scientists, and wellness and healthy-living experts; develop larger brand partnerships and collaborations.
Plan and execute brand activations, events, sweepstakes, and experiential programs, from concept through delivery, as the brand grows.
Build and lead the social media and community team; set channel strategy, content programming, and community standards.
Work with the Creative Studio on campaign and tentpole creative briefs, concepts, key art, brand imagery, and video support; coordinate the assets needed for campaign beats.
Coordinate approval of social, PR, ambassador, and partnership content with medical, regulatory, and legal reviewers.
Set PR and earned media strategy, manage the agency relationship, and own the launch press narrative using messaging from Product Marketing.
Define and report brand health metrics, including awareness, share of voice, and sentiment, and connect brand performance to long-term membership value.
Manage PR, ambassador, partnership, and social budgets and determine where investment can build the most brand value.

Benefits

100% covered medical, dental, and vision insurance for the employee, spouse, and dependents.
401(k) with a 4% employer match after 90 days of employment and immediate vesting.
Generous PTO policy and paid holidays.
Life insurance and voluntary life insurance.
Disability insurance.
Critical illness coverage.
Accident insurance.
Healthcare FSA.
Dependent care FSA.
Travel assistance program.
Employee Assistance Program (EAP).
Fully stocked kitchen.