Director of Brand Marketing

Vesync•Tustin, CA

15h•Onsite

About The Position

VeSync is hiring a Director of Brand Marketing for a pre-launch wellness and technology brand built around a connected product combining hardware and software. The role owns how the brand reaches people through social media, community, public relations and earned media, brand ambassadors, and brand partnerships. The director will take the brand to market and grow it by building and running integrated launch and campaign plans, leading the social media and community team, and developing relationships that build awareness and credibility. The position works closely with Product Marketing, which owns positioning and messaging; the Creative Studio, which owns brand identity and creative production; and Growth, which owns paid media and acquisition. As the brand grows, the role will expand into activations, events, and experiential programs. This is a leadership and building role: the brand, its positioning, and its claims framework are still being developed. The director will own launch and campaign planning, social and community strategy, PR and earned media, ambassador and partnership programs, brand health measurement, and relevant budgets. The role is on-site and office-based in Tustin, California.

Requirements

Bachelor's degree required.
At least 8 years of brand marketing experience for consumer (B2C) brands, including hands-on direct-to-consumer (DTC) experience.
Experience leading teams and agency partners.
Proven track record running always-on brand programs alongside launches and tentpole campaigns, including taking a new brand, sub-brand, or product line to market.
Experience leading social media and community teams and setting channel strategy for a consumer brand.
Experience leading PR and earned media, in-house or through agencies, including launch press.
Experience building ambassador programs across athletes, experts, and credentialed voices, and developing brand partnerships, including negotiating terms.
Ability to plan and deliver programs; experience with activations or experiential programs should involve running them, not only pitching them.
Comfort defining and reporting brand health metrics and making the case for brand investment alongside growth and performance teams.
Experience in health, wellness, medical device, supplements, or a similarly regulated space, with the ability to build a brand presence within regulatory and claims constraints.
Ability to make progress with partial information and adjust as decisions are made while the brand, positioning, and claims framework are being developed.
Ability to collaborate across product marketing, creative, growth, product, customer experience, legal, and regulatory teams.

Nice To Haves

Experience in lifestyle-led health and wellness, consumer technology, or subscription or membership businesses.
Experience running brand activations or experiential programs.

Responsibilities

Build and run integrated plans for the brand launch, product launches, and tentpole campaigns across social media, PR, ambassadors, partnerships, and community, using positioning owned by Product Marketing.
Recruit and manage brand ambassadors, including athletes, physicians, scientists, and wellness and healthy-living experts; develop larger brand partnerships and collaborations, including negotiating terms.
Plan and execute brand activations, events, sweepstakes, and experiential programs as the brand grows, from concept through delivery.
Build and lead the social media and community team; set channel strategy, content programming, and community standards.
Develop community from initial monitoring and customer experience support into a broader post-launch program.
Brief and collaborate with the Creative Studio on campaign and tentpole creative, key art, brand imagery, and video support through the shared intake process; coordinate campaign assets while the Studio retains ownership of brand identity and standards.
Work with medical, regulatory, and legal reviewers to move social, PR, ambassador, and partnership content through approval on schedule and within claims constraints.
Set PR and earned-media strategy, manage the agency relationship, and own the launch press narrative using messaging from Product Marketing.
Define and report brand health metrics, including awareness, share of voice, and sentiment, and connect brand performance to long-term membership value.
Manage PR, ambassador, partnership, and social budgets and determine where investment can build the most brand value.
Collaborate closely with product marketing, the Creative Studio, Growth, Product, customer experience, and legal and regulatory teams.

Benefits

100% covered medical, dental, and vision insurance for the employee, spouse, and dependents.
401(k) with a 4% employer match after 90 days of employment and immediate vesting.
Generous paid time off policy.
Paid holidays.
Life insurance.
Voluntary life insurance.
Disability insurance.
Critical illness coverage.
Accident insurance.
Healthcare flexible spending account (FSA).
Dependent care FSA.
Travel assistance program.
Employee assistance program (EAP).
Fully stocked kitchen.