Director of Brand Marketing
About The Position
GA Telesis is a global provider of integrated aviation and aerospace solutions, serving more than 2,000 customers through a network spanning 54 locations in 30 countries across six continents. The Director of Brand Marketing will shape and scale the company’s global brand identity and narrative across international markets. Reporting to the Head of Global Marketing, this leader will oversee a significant budget and lead a multidisciplinary team to build brand equity, customer loyalty, and long-term revenue growth. The position combines creative strategy with operational and financial oversight for an organization described as having $1B in revenue. The role is based onsite in Fort Lauderdale, Florida. Only U.S. citizens or permanent residents will be considered.
Requirements
- At least 8 years of progressive marketing experience.
- At least 5 years in a senior leadership role within a global company exceeding $500 million–$1 billion in revenue.
- Proven experience managing brands across multiple continents and navigating cultural nuances in marketing.
- Ability to combine creative intuition with data-driven decision-making.
- Exceptional storytelling and presentation skills, with the ability to influence C-suite leaders.
- Bachelor’s degree in Marketing, Communications, or Business.
- Must be a U.S. citizen or permanent resident.
Nice To Haves
- MBA.
Responsibilities
- Work with leadership to define and evolve global brand positioning, architecture, and voice across regions and touchpoints.
- Adapt brand strategies for international markets while maintaining a cohesive global identity.
- Analyze brand performance and market data to maintain competitive positioning.
- Lead 360-degree integrated marketing campaigns to drive awareness and conversion.
- Provide creative oversight to internal designers.
- Partner with Product and Sales leadership on launches, graphics, and storytelling for new offerings.
- Own the strategic vision for corporate websites and develop them as demand-generation and thought-leadership platforms.
- Optimize digital experiences for B2B buyers and conversion, and collaborate with web developers on technical SEO, content alignment, search intent, and vertical-specific landing pages.
- Direct an earned media strategy across trade press, business media, and analyst communities.
- Establish an executive visibility program using contributed articles, blogs, and podcast appearances.
- Lead strategy for tier-one industry conferences and proprietary events, emphasizing experience-led lead generation.
- Develop hospitality and VIP networking programs to support sales acceleration and key accounts.
- Govern a multi-channel social media strategy, particularly on LinkedIn, to build brand authority and support social selling.
- Use social listening to monitor industry trends and competitors and inform brand positioning.
- Manage and optimize a multi-million-dollar brand budget for ROI and strategic allocation across global initiatives.
- Manage existing and create new KPIs and brand-health tracking, including NPS, brand awareness, and share of voice.
- Lead, mentor, and scale a high-performing global brand team, fostering innovation, accountability, and inclusion.
- Advise the executive suite and translate brand concepts into business-critical insights.
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What This Job Offers
Job Type
Full-time
Career Level
Director
