Director, GLP-1 & Cardiometabolic Product Marketing

Omada Health

18d•$168,800 - $242,650•Remote

About The Position

Omada Health is seeking an experienced product marketing leader to help drive its GLP-1 and cardiometabolic health business. The role supports new program development marketing, including GLP-1 solutions, with a focus on differentiated positioning, commercial execution, and bringing new offerings to market. It is a hands-on player-coach position with one direct report: the director will lead strategy and personally deliver high-impact work while coaching and developing a product marketer. The director will partner with commercial, product, and clinical leadership to translate buyer needs, competitive dynamics, and field insights into a compelling case for choosing Omada. Responsibilities include owning product messaging and go-to-market strategy, supporting sales enablement, clarifying offers and value stories by buyer segment, and developing assets through a rapid market-to-field feedback loop. The role establishes an ongoing feedback process with Sales, Consultant Relations, channel teams, and other customer-facing groups. It turns win/loss and deal-level insights into stronger messaging, sales tools, and recommendations for product and commercial strategy, then returns those improvements to the field for testing. The director will also shape buyer segmentation and positioning, clarify offers and business cases, improve sales and channel effectiveness, support launch readiness and post-launch adaptation, and manage one product marketer. Omada Health is a virtual-first healthcare company combining human-led care teams, connected devices, and AI-enabled technology to deliver personalized care at scale, including support for GLP-1 therapy. The company reports serving more than two million members across more than 2,000 employers, health plans, pharmacy benefit managers, and health systems.

Requirements

10 or more years of experience in B2B marketing, including 5 or more years in healthcare and life sciences.
A track record of shaping product marketing strategies that help sales teams compete and win in complex, multi-stakeholder buying processes.
Understanding of how employers, health plans, PBMs, and benefits consultants evaluate clinical and economic value.
Demonstrated strength in buyer research, competitive intelligence, positioning, messaging, go-to-market planning, product launches, and sales enablement.
Ability to set direction and personally create presentations, business-case narratives, competitive responses, or launch messaging.
Experience delivering field-ready work quickly on a lean team.
Experience partnering directly with sales and customer-facing teams to turn deal-level feedback into actionable insights and repeatable selling approaches.
Ability to translate complex clinical, product, and economic information into clear, credible content for different buyers and stakeholders.
Ability to influence decisions, facilitate productive feedback, and align commercial, product, clinical, and marketing teams without relying on formal authority.
Experience directly managing and developing marketing talent, while balancing coaching one direct report with substantial individual contribution.
Experience defining KPIs and using qualitative and quantitative feedback to assess buyer understanding, field readiness, competitive conversion, and adoption.
Bachelor’s degree in a related field.

Nice To Haves

Experience in virtual care, digital health, health plans, PBMs, or pharma.

Responsibilities

Set annual product marketing priorities for how Omada competes in GLP-1 and cardiometabolic health, including target buyers, problems addressed, and differentiated reasons to choose Omada.
Run a regular win/loss forum incorporating competitive feedback and facilitate a rapid feedback loop across Sales, Consultant Relations, channel teams, Product Marketing, and Strategy.
Translate market and field signals into recommendations about changing buyer needs, competitive conditions, and actions the company should take.
Partner with Product and Clinical to translate programs and analysis into messaging implications and bring updated messaging and tools back to the field for pilots and further refinement.
Develop distinct value stories for employers with and without GLP-1 coverage and for buyers prioritizing cost management or population health; adapt messaging for consultants and payers.
Maintain a coherent Omada portfolio narrative while differentiating reasons to buy across audiences, offerings, and channels.
Partner with Clinical and Thought Leadership to translate evidence into buyer-relevant proof points and identify evidence gaps affecting purchasing decisions.
Clarify offerings by explaining what is included, who qualifies, how access works, who pays, and what value is supported by evidence.
Co-develop packaging and pricing recommendations, comparison and business-case tools, and guarantee messaging with Product, Finance, Strategy, and commercial partners.
Ensure clinical and economic claims are credible, distinguishing observed results from modeled savings and explaining relevant assumptions and limitations.
Build and refine sales narratives, pitch decks, discovery guides, competitive responses, proof points, and business-case tools.
Partner with sales leaders on priority opportunities, tailor value stories, address clinical, operational, and economic objections, and turn effective approaches into repeatable tools and practices.
Equip consultants, PBMs, and other channel partners with channel-specific messaging, use cases, and materials suited to their selling processes.
Partner with Customer Effectiveness on practical training and test messaging and tools in real buyer conversations.
Support commercial readiness for new GLP-1 and cardiometabolic offerings, aligning offers, messaging, evidence, training, channel materials, and member communications.
Lead product marketing launch planning and post-launch optimization, including clear cross-functional responsibilities and feedback from early sales and member experiences.
Keep messaging and tools current as capabilities, evidence, and market conditions change.
Manage and develop one product marketer by setting priorities, providing regular feedback, and supporting professional growth.
Retain direct ownership of strategic initiatives and core deliverables while modeling strong product marketing craft and close field partnership.
Define KPIs and use qualitative and quantitative feedback to assess buyer understanding, field readiness, competitive conversion, and adoption.