Director of Sales & Marketing

Sage Hospitality Group•Savannah, GA

18d

About The Position

The Director of Sales & Marketing leads the commercial strategy for The Ann Savannah, an Apartments by Marriott Bonvoy property with 157 suites and the Little James café-and-cocktail concept. The role directs sales and marketing to meet and exceed revenue goals, develop new accounts, grow existing hotel accounts, and deliver operational excellence and a guest experience grounded in Savannah’s welcoming community spirit. The director promotes the hotel’s brand and story, builds lasting partnerships, develops the sales team, and helps establish the property’s presence in the market. The position combines active selling, account management, prospecting, yield management, ecommerce and internet marketing, and oversight of sales plans. The director leads direct reports, monitors sales activity and productivity, manages customer relationships and records, and adjusts sales efforts to business and marketing trends. The role requires travel for sales calls and property or client visits, and includes supervisory responsibility for 3–15 associates.

Requirements

High school diploma or equivalent.
At least 4 years of hotel sales management experience.
Knowledge of general sales techniques, yield management, and customer service.
Valid state driver’s license and reliable personal transportation for sales calls.
Ability to hear, speak, read, and write English fluently.
12th-grade-level mathematics, spelling, and reading skills, and effective business-writing skills.
Ability to read fine print and computer screens, see colors, and observe rooms in poorly lit conditions.
Ability to understand and follow verbal and written instructions.
Ability to stay organized and work on multiple tasks at a time.
Ability to develop strong internal and customer relationships, set and manage priorities, plan activities in advance, and meet deadlines.
Ability to solve problems and make sound business decisions.
Dexterity and mobility to meet clients on and off premises, tour the property, attend functions, climb stairs, and operate basic office equipment.

Responsibilities

Achieve at least 90% of productivity goals and 100% of activity goals established by management.
Lead direct reports, hold them accountable for their duties, and guide them toward achieving the property’s sales goals.
Conduct appointment-oriented direct sales calls in accordance with departmental budgets and marketing plans.
Grow revenue from current key accounts and capture new business from competitor accounts through networking, research, and prospecting.
Plan and implement a targeted account development program to generate revenue and acquire hotel contacts and contracts.
Plan and implement ecommerce and internet marketing strategies.
Promote the hotel and brand in the market to increase overall property profitability.
Adjust the sales plan to changes in business and marketing trends, pursue the appropriate business mix, and meet or exceed budgeted sales, profit, and occupancy goals.
Maintain knowledge of competitors, hotel operations, and current sales techniques and practices.
Prospect continually for new business through telemarketing, creativity, and innovation.
Use yield management techniques to negotiate room rates and function-space commitments profitably.
Maintain accurate, organized, current account files and records to support client service.
Build customer relationships through frequent, professional, courteous, and ethical communication.
Develop customer profiles and maintain an effective account trace system; promptly follow up on customer needs and inquiries.
Research and assess the marketplace and territory to make effective use of hotel strengths and understand competitors.
Dedicate at least 90% of work time to direct sales efforts and manage time toward revenue-producing activity.
Control expenses, including travel expenses incurred on the property’s behalf.
Represent the individual, hotel, and Sage Hospitality Resources with integrity, professionalism, a service-focused approach, and a sincere, caring attitude.
Maintain a positive team attitude and open communication with hotel departments and coworkers.
Maintain a neat, clean, businesslike appearance.
Perform other duties as assigned, requested, or deemed necessary by management.

Benefits

Eligible to participate in the Sage bonus plan.
Unlimited paid time off.
Medical, dental, and vision insurance.
Eligible to participate in the Company’s 401(k) program with employer matching.
Health savings and flexible spending accounts.
Basic Life and AD&D insurance.
Company-paid short-term disability.
Paid FMLA leave for up to 12 weeks.
Employee Assistance Program.
Discounts on hotels, restaurants, and other offerings.
Eligible to participate in the Employee Referral Bonus Program, with up to $1,000 per referral.