Director of Marketing and Public Relations - Regent Santa Monica Beach

IHG•CA, CA

16h•$140,000 - $155,000

About The Position

Regent Santa Monica Beach is seeking an innovative, strategic, and results-oriented Director of Marketing and Public Relations to elevate the resort's brand presence and market positioning. Reporting to the Director of Sales & Marketing, this leader develops and executes integrated marketing, communications, and public relations strategies to strengthen brand awareness, drive revenue growth, and reinforce the resort as Southern California's premier luxury oceanfront destination. The role leads the property's marketing and communications function, including public relations, social media, digital marketing, content development, brand partnerships, creative production, and agency management. The ideal candidate brings luxury hospitality marketing expertise, strong storytelling skills, media and industry relationships, and a record of leading campaigns across earned, owned, and paid channels.

Requirements

Minimum 7–10 years of progressive marketing and communications experience in luxury hospitality, travel, lifestyle, or related luxury brands, including at least 3 years in a leadership role.
Proven success developing and executing integrated marketing strategies that drive brand awareness, guest engagement, and revenue growth.
Strong network of media, influencer, and industry relationships in luxury travel, hospitality, and lifestyle sectors.
Extensive public relations experience, including managing agency partnerships and securing impactful earned media opportunities.
Expertise in social media, paid media, SEO/SEM, email marketing, content strategy, and website management.
Exceptional written, verbal, and presentation skills, including the ability to develop compelling brand storytelling for multiple audiences and platforms.
Experience managing marketing budgets, creative production processes, and external agency relationships.
Proficiency with platforms such as Sprout Social, Adobe Creative Suite, Canva, and CRM or email marketing systems.
Strong understanding of luxury consumer behavior, market trends, and elevated brand positioning.
Collaborative, organized, and results-driven approach, with the ability to lead multiple initiatives in a dynamic, fast-paced environment.

Responsibilities

Develop and execute comprehensive marketing, communications, and public relations strategies that support brand positioning, revenue objectives, and guest engagement goals.
Steward the Regent Santa Monica Beach brand and ensure consistency across messaging, visual identity, and guest-facing communications.
Lead earned media initiatives, including media relations, press outreach, reputation management, crisis communications, and strategic storytelling.
Cultivate relationships with media, influencers, content creators, community partners, and industry stakeholders.
Oversee public relations agency partnerships, including strategic alignment, performance measurement, and execution of media initiatives.
Develop content and integrated campaigns across digital, social, email, web, and traditional marketing channels.
Lead social media strategy, content planning, community engagement, and performance optimization.
Oversee digital marketing, including paid media, SEO/SEM, website content, CRM marketing, and email campaigns, in partnership with IHG digital and eCommerce teams.
Manage influencer marketing and brand partnership programs aligned with the resort's luxury positioning and target audience.
Collaborate with Sales, Revenue Management, Food & Beverage, Spa, Events, and Operations teams to support revenue-generating business segments.
Direct creative production, including photography, videography, collateral development, and content creation.
Plan and execute media events, promotional activations, press visits, and experiential programming.
Monitor campaign performance, market trends, competitive activity, and consumer insights to optimize effectiveness and return on investment.
Manage the annual marketing and communications budget and allocate resources strategically.
Lead, mentor, and develop the marketing team while fostering a collaborative, high-performance culture.
Represent the resort in the local community, at industry events, and within luxury travel networks.