Director of Marketing and Public Relations

The Davis Community•Wilmington, NC

18h

About The Position

The Director of Public Relations and Marketing leads marketing and community-facing communications for The Davis Community campus and its care levels, amenities, and venues. The role is responsible for public relations, sponsorships and affiliations, event promotion, business relationships, marketing administration, and oversight of hospitality and event coordination functions. It also serves as the community’s liaison for planned giving. The position’s work is divided between marketing, event and partnership coordination (80%) and fundraising (20%).

Requirements

Minimum of 5 years of experience in Senior Housing Sales, Public Relations, Marketing, Communications, Event Management, Hospitality, Fund Raising, or related leadership experience in healthcare, senior living, hospitality, nonprofit, or service-focused environments.

Nice To Haves

Bachelor’s degree in a related field preferred.

Responsibilities

Develop marketing plans and budgets for amenities open to the outside community, including Cornelia’s, Serenity Station Salon and Spa, The Fitness Zone, Magnolia Event Center, Charles Long Amphitheater, Nibbles, and Café.
Participate in independent living and campus marketing planning.
Partner with consultant agencies and the sales division to plan and organize independent living and campus marketing events.
Engage and motivate CND stakeholders in the organization’s mission and outreach programs.
Lead or coordinate marketing meetings, campaign planning, timelines, and follow-up actions with internal stakeholders and external consultants.
Coordinate marketing deliverables, schedules, proofs, placements, and performance expectations with vendors and service providers, serving as their point of contact.
Evaluate and manage sponsorship opportunities, memberships, community affiliations, and promotional partnerships that support visibility and outreach.
Track and support marketing subscriptions, software, media, and vendor services, helping maintain campaign continuity and accurate expense oversight.
Represent the company at community events and associations.
Serve as a primary liaison to media representatives, chambers, community organizations, nonprofit partners, event committees, sponsors, and other external businesses.
Oversee the development, review, and deployment of marketing collateral, promotional materials, digital content, advertisements, invitations, and branded items.
Support educational programs, classes, fairs, open houses, outreach events, seasonal programs, and other campus and community events.
Provide leadership and oversight for the Hospitality and Events Coordinator, aligning hospitality, event, and guest-experience functions with the organization’s brand, service standards, and strategic marketing objectives.
Build and maintain relationships with supporters, introduce planned giving opportunities, and connect donors with projects aligned with their philanthropic interests.
Serve as an organizational ambassador in fundraising engagement, education, and stewardship rather than direct solicitation.