Public Relations Director

Park Lawn Corporation • Laurel, MS

3d

About The Position

The Public Relations Director strengthens community relationships, enhances brand awareness, and supports the reputation of local funeral homes and cemeteries within an assigned market. Serving as the primary communications and community engagement resource for local operations, this role builds connections with families, community organizations, healthcare partners, veterans groups, and civic leaders. The director promotes the organization's services, community involvement, educational programs, and events while ensuring communications reflect its commitment to serving families with compassion, professionalism, and integrity.

The position works with local management and marketing teams to promote funeral, cemetery, cremation, and preneed services, support location announcements and employee recognition, and identify communication opportunities that meet community needs. The role has no direct supervisory responsibilities. Duties are generally performed in an indoor office setting, with local travel and occasional out-of-area overnight travel. Overtime may sometimes be necessary or required.

Requirements

• Three to five years of experience in public relations, funeral service management, business development, sales and marketing, customer relations, public affairs, or a related field.
• Demonstrated experience building relationships with community organizations, business leaders, healthcare providers, civic groups, faith-based organizations, or other local stakeholders.
• Valid state-issued driver's license in good standing and an acceptable driving record.
• Ability to read, write, and speak English fluently.
• Comfort interacting with community leaders, business professionals, and members of the public.
• Ability to speak professionally in small group settings and represent the organization at community functions.
• Ability to work independently while collaborating effectively with team members.
• Ability to empathize with client families and guests and demonstrate tact and patience in emotionally charged situations.
• Ability to maintain a positive attitude and working environment through organization, willingness to learn, and communication.
• Ability to handle multiple projects simultaneously, prioritize tasks, and exercise good judgment.
• Attention to detail and follow-through.
• Ability to climb, sit, stand, bend, and kneel, and frequently lift up to 25 pounds; reaching, pushing, and pulling may also be required.

Nice To Haves

• Bilingual ability.

Responsibilities

• Develop and maintain relationships with community organizations, hospices, healthcare providers, veterans organizations, senior living communities, faith-based groups, and other local stakeholders.
• Represent the organization at community events, networking functions, chamber activities, and civic meetings.
• Identify opportunities to increase community awareness through participation in local programs and initiatives.
• Coordinate local public relations efforts promoting the organization's services, events, and community involvement.
• Build and maintain relationships with local media outlets and community publications.
• Ensure communications are consistent with company branding and messaging standards.
• Monitor local reputation and public perception of assigned locations.
• Assist leadership in addressing customer concerns and appropriately escalating sensitive issues.
• Support initiatives that enhance customer satisfaction, community trust, and brand visibility.
• Partner with local management and marketing teams to promote funeral, cemetery, cremation, and preneed services and identify communication opportunities that meet community needs.
• Provide communication support for location announcements, employee recognition programs, and community service initiatives.
• Maintain a calendar of community events, sponsorships, and outreach activities.
• Perform other duties and projects as assigned.

Benefits

• Financial assistance programs supporting education and development in industry-related subjects.
• Health and welfare plans and savings account options.
• 401(k) and Roth retirement plan options with a company match for full-time and part-time employees.
• Vacation, personal days, and sick days based on role.
• Employee discounts on services, merchandise, and property.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed