Director, Public Relations

Karsh Hagan Madden•,
•$125,000 - $150,000•Remote

About The Position

As a Director, Public Relations, you'll play a key leadership role in shaping PR strategy, strengthening media relationships, and delivering meaningful results for our destination clients. You'll lead client strategy and communications while guiding agile teams through execution, helping our clients connect with travelers and inspire them to experience destinations across the United States. You'll also help strengthen Madden's broader PR practice through team leadership, corporate communications, business development, and staying ahead of trends across the industry.

Requirements

  • Strong experience developing and leading public relations and media relations strategies.
  • Proven ability to lead client relationships, strategy, and deliverables.
  • Strong media relations skills with experience building and maintaining relationships with writers and media contacts.
  • Demonstrated people-management experience and leadership with a passion for coaching and developing others.
  • Excellent written and verbal communication skills.
  • Strong organizational and time-management skills with the ability to manage competing priorities and meet deadlines.
  • Ability to make thoughtful, data-informed decisions in a fast-paced environment.
  • Confidence working across teams and leading collaborative initiatives.
  • A creative, adaptable mindset and comfort working in an agency environment.

Responsibilities

  • Spearhead end-to-end PR strategy, brand positioning, and execution for a portfolio of top-tier accounts, consistently driving high-impact media placements and client retention.
  • Direct and mentor an agency PR department of approximately 15 multi-level practitioners, fostering an agile environment built on accountability, professional development, and cross-functional collaboration.
  • Cultivate and leverage senior-level relationships with national media outlets, key journalists, and executive stakeholders to secure tier-one coverage and strategic industry partnerships.
  • Lead PR growth initiatives-orchestrating pitch strategy, scope definition, and competitive pricing models that expanded client retainers and new accounts.
  • Collaborate with team leads to author and standardize departmental SOPs across the agency, streamlining workflow efficiency by elevating consistency in client deliverables.
  • Synthesize media analytics, performance metrics, and emerging PR trends to refine client strategy, quantify ROI, and capture new market opportunities.

Benefits

  • Competitive compensation.
  • Medical, dental, vision, and additional benefits to support you and your family.
  • 401(k) with Traditional and Roth options, plus a company match.
  • Flexible PTO and paid holidays.
  • The tools and technology you need to do your best work.
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