Director of Marketing and Public Relations

Phelps Health

1d

About The Position

Reporting to the AVP of Experience, Strategy and Engagement, the Director of Marketing and Public Relations is an advanced leadership role responsible for planning, developing, and evaluating integrated marketing, branding, public relations, and communication strategies for Phelps Health and its affiliate organizations. The position monitors and measures the effectiveness of strategies and tactics designed to drive organizational growth, strengthen market position, improve reputation and brand awareness, enhance consumer engagement, and advance strategic business objectives throughout Phelps Health and its affiliates.

Requirements

• Bachelor’s degree in marketing, communications, business, or an equivalent field.
• At least 10 years of progressively responsible experience in marketing, communications, public relations, business development, or strategic planning.
• At least 5 years of leadership experience.

Nice To Haves

• Master's degree in marketing, communications, business administration, healthcare administration, or a related field; applicants with advanced certifications in public relations, digital marketing, analytics, CRM, branding, or related disciplines may be considered in lieu of a master's degree.
• Experience leading organizational change, strategic growth initiatives, brand development, and cross-functional projects.

Responsibilities

• Develop, execute, and report on the annual strategic marketing plan, including market research, consumer insights, competitive analysis, marketing campaigns, advertising, digital engagement initiatives, and public relations efforts.
• Oversee branding, marketing, advertising, digital marketing, and public relations activities for Phelps Health and its affiliates.
• Collaborate with organizational leaders to develop marketing strategies supporting growth initiatives, service line priorities, and community engagement objectives.
• Identify and evaluate strategic growth opportunities through market analysis, consumer insights, and industry trends to support organizational priorities, service line growth, and long-term business objectives.
• Articulate Phelps Health's desired brand identity, market position, and value proposition, ensuring consistent communication across internal and external audiences.
• Manage and coordinate media interest in Phelps Health, maintain regular contact with target media, represent Phelps Health with the media, and respond appropriately to media requests.
• Manage Marketing department staff, including coaching, performance management, and staff development.

What This Job Offers

• Job Type: Full-time
• Career Level: Director