Product Marketing Director
Experian • United States, UNITED STATES11d • $153,075 - $275,535 • Remote
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Product Marketing Director – Experian Health (Remote)
Experian•United States, UNITED STATES
•$153,075 - $275,535•Remote
About The Position
The Product Marketing Director leads Product Marketing for Experian Health, defining how healthcare technology solutions are positioned, communicated, and launched. This role leads a small team while partnering with Product, Sales, and Marketing to deliver high-impact go-to-market initiatives and support business growth. The position combines strategic leadership with hands-on execution, focusing resources on the highest-priority initiatives. This is a remote position. You will report to the Vice President, Marketing, Health.
Requirements
- Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.
- 10+ years of experience in Product Marketing, Product Management, Solution Marketing, or B2B Marketing.
- Experience marketing enterprise SaaS, healthcare technology, data, analytics, or other digital solutions.
- Experience developing product positioning, messaging, and go-to-market strategies.
- Experience leading cross-functional initiatives within a matrixed organization.
- Experience leading and developing marketing professionals.
- Experience in healthcare revenue cycle management, patient engagement, or healthcare financial operations.
Responsibilities
- Lead the product marketing strategy to support business growth and product adoption.
- Develop clear product positioning, messaging, and value propositions for healthcare audiences.
- Create consistent messaging frameworks across marketing, sales, and customer communications.
- Partner with Product Management and Marketing to plan and execute product launches and go-to-market strategies.
- Provide Sales and Customer Success teams with messaging, presentations, competitive tools, and enablement content.
- Analyze customer and market insights to inform product and marketing decisions.
- Collaborate on thought leadership, executive presentations, webinars, and industry events.
- Lead, coach, and prioritize the work of a team of Product Marketing Managers while supporting high-priority initiatives.
Benefits
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Manager
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