ALF Marketing Director

Rosario Assisted Living & Memory Care•Anacortes, WA

About The Position

The Marketing Director at Rosario Assisted Living and Memory Care develops and executes internal and external marketing strategies, cultivates referral sources, and strengthens community partnerships. The role helps families explore the community, identifies individual needs, guides prospective residents through the decision-making process, and supports a smooth transition into the community. The position is responsible for occupancy goals, tracking resident movement trends, and serving as the primary point of contact for admissions and assessment inquiries in collaboration with community management. The Marketing Director represents the community professionally, builds relationships with local influencers and organizations, and promotes the community through outreach, events, and promotional materials. The role also leads the inquiry and admissions process, maintains prospect records, prepares reports and documentation, and collaborates with the Executive Director and community leadership to align marketing activities with operational goals. The position must uphold Olympus Living’s values and Code of Conduct and comply with Resident Rights and HIPAA requirements.

Requirements

A degree in marketing, communications, human services, or a related field is preferred.
Valid state-issued driver’s license required.
Ability to travel locally for marketing events, outreach, and community engagement.
Superior communication skills and a strong customer service orientation.
Ability to speak, read, and write in English.
Strong interpersonal skills and ability to build rapport with residents, families, and community partners.
Ability to make independent decisions and remain calm in high-pressure or emergency situations.
Professional appearance and demeanor; ability to work harmoniously with others.
Excellent organizational and time management skills.
Proficiency in Microsoft Office (Word and Excel), PCC, WelcomeHome CRM, Hubspot, and Kronos or similar platforms.
Ability to follow written and verbal instructions and maintain confidentiality.
Patience, tact, and a positive attitude when interacting with residents, staff, and the public.

Nice To Haves

Prior experience in senior living, healthcare marketing, hospitality, or long-term care insurance is strongly preferred.
Proven success in sales, outreach, or community engagement roles.

Responsibilities

Uphold Olympus Living’s Values and Code of Conduct and comply with Resident Rights and HIPAA regulations.
Represent the community positively and professionally, fostering relationships in the local area.
Build and maintain partnerships with healthcare providers, religious organizations, senior service professionals, and other community influencers.
Develop and distribute promotional materials to generate inquiries and increase visibility.
Represent the community at local events, support groups, and professional gatherings to build brand awareness and referral networks.
Meet or exceed performance metrics and occupancy goals.
Lead the resident inquiry and admissions process, including conducting tours, assessing needs, qualifying candidates, and securing move-in commitments.
Follow up consistently with prospective residents and families through various communication channels.
Manage and update the prospect database in accordance with community policies.
Prepare and submit required reports, budgets, and documentation accurately and on time.
Collaborate with the Executive Director and community leadership team to align marketing efforts with operational goals.
Draft and distribute internal and external communications as needed.
Perform other duties as assigned by the Chief Executive Officer.