Assistant Director, Marketing & Business Development

Simon Property Group•Destin, FL

13d

About The Position

The Assistant Director, Marketing & Business Development assists in creating, developing, and implementing revenue-generation strategies and the shopping center’s strategic marketing direction to meet corporate, property, and marketing objectives. Under the direction of the DMBD, the role identifies and sells revenue opportunities using the center’s assets, media, and programming. It also supports sponsorship and event deal administration, partner relationships, sales reporting, platform programs, local marketing materials, retailer communications, media contacts, and coordination with leasing and center stakeholders. The position participates in the Manager on Duty rotation as needed and may require varied schedules, including weekends and evenings, as well as some overnight travel.

Requirements

BA or BS degree with an emphasis in marketing or business.
3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
Exceptional negotiating skills.
Event planning experience.
Well-developed oral and written communication skills.
Sound fiscal management and budgeting skills.
Excellent word processing, Excel, and PowerPoint skills.
Flexibility to work varied schedules, including weekends and evenings.
Some overnight travel required.

Responsibilities

Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve property sales goals.
Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications, and targeted outreach.
Review and understand the Marketing budget, Marketing financials, and related reports.
Support administrative elements and approvals of sponsorship and event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
Develop and maintain relationships with partners and sponsors to address performance, execution, and future growth potential.
Complete associated sales reporting, including weekly inventory verification and updates, and manage individual inventory requests.
Review and understand center sales and traffic trends and reports.
Assist with promoting and implementing platform programs and measuring results.
Manage local production and use of on-mall collateral and materials.
Participate in the Manager on Duty rotation as needed, attend staff meetings, and uphold other relevant management responsibilities.
Assist in writing and creating retailer correspondence and communications.
Work with the DMBD to maintain an up-to-date media contact list and build a network of media contacts.
Convey sales- and market-related information to the center’s leasing representative alongside the DMBD, and provide necessary marketing information and assistance.
Assist the DMBD with coordinating tenant and partner meetings.