Assistant Director, Marketing & Business Development
About The Position
The Assistant Director, Marketing & Business Development assists in creating, developing, and implementing revenue-generation strategies and the shopping center’s strategic marketing direction to meet corporate property business and marketing objectives. Under the direction of the DMBD, the role identifies and sells revenue opportunities using the center’s assets, media assets, and programming; develops prospective local clients; and supports sponsorship and event deals from contracting through reporting and renewal. The position also supports partner relationships, marketing programs, sales reporting, local promotional materials, retailer communications, media contacts, and coordination with leasing representatives and tenants. It may participate in the Manager on Duty rotation and requires schedule flexibility, including evenings and weekends, as well as some overnight travel.
Requirements
- BA or BS degree with an emphasis in marketing or business.
- Three years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
- Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
- Exceptional negotiating skills.
- Event planning experience.
- Well-developed oral and written communication skills.
- Sound fiscal management and budgeting skills.
- Excellent word-processing, Excel, and PowerPoint skills.
- Flexibility to work varied schedules, including weekends and evenings.
- Ability to undertake some overnight travel.
Responsibilities
- Identify, create, and sell revenue opportunities by strategically positioning mall assets, media assets, and mall programming to achieve property sales goals.
- Generate prospective local clients through cold calling, networking, reviewing relevant publications, and targeted outreach.
- Review and understand the marketing budget, marketing financials, and related reports.
- Support administrative processes and approvals for sponsorship and event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
- Develop ongoing relationships with partners and sponsors to address performance, execution, and future growth.
- Complete associated sales reporting, including weekly inventory verification and updates, and manage individual inventory requests.
- Review center sales and traffic trends and reports.
- Assist with promoting and implementing platform programs professionally and promptly, and measure results.
- Manage local production and use of on-mall collateral and materials.
- Participate in the Manager on Duty rotation as needed, attend staff meetings, and fulfill other relevant management responsibilities.
- Assist in writing and creating retailer correspondence and communications.
- Work with the DMBD to maintain an up-to-date media contact list and build a network of media contacts.
- Work with the DMBD to convey sales- and market-related information to the center’s leasing representative and provide necessary marketing information and assistance.
- Assist the DMBD in coordinating tenant and partner meetings.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
