Assistant Director, Marketing & Business Development
About The Position
This position assists in creating, developing, and implementing the shopping center’s revenue-generation strategies and strategic marketing direction to meet corporate, property, and marketing objectives. Under the direction of the DMBD, the Assistant Director identifies, creates, and sells revenue opportunities by strategically positioning mall and media assets and programming. The role also supports sponsorship and event administration, partner relationships, marketing programs, reporting, local materials, retailer communications, media contacts, and tenant and partner meetings. The position is based at Orlando International Premium Outlets.
Requirements
- BA or BS degree with an emphasis in marketing or business.
- Three years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
- Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
- Exceptional negotiating skills.
- Event-planning experience.
- Well-developed oral and written communication skills.
- Sound fiscal management and budgeting skills.
- Excellent word-processing, Excel, and PowerPoint skills.
- Flexibility to work varied schedules, including weekends and evenings.
- Some overnight travel is required.
Responsibilities
- Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve property sales goals.
- Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications, and targeted outreach plans.
- Review and understand the marketing budget, marketing financials, and related reports.
- Support administrative processes and approvals for sponsorship and event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
- Develop ongoing relationships with partners and sponsors to address performance, execution, and future growth potential.
- Complete associated sales reporting, including weekly inventory verification and updates and management of individual inventory requests.
- Review and understand center sales and traffic trends and reports.
- Assist with promoting and implementing platform programs in a timely and professional manner and measuring results.
- Manage local production and use of on-mall collateral and materials.
- Participate in the Manager on Duty rotation as needed, attend staff meetings, and uphold relevant management responsibilities.
- Assist with writing and creating retailer correspondence and communications.
- Work with the DMBD to maintain an up-to-date media contact list and build a network of media contacts.
- Work with the DMBD to convey sales- and market-related information to the center’s leasing representative and provide marketing information and assistance as needed.
- Assist the DMBD with coordinating tenant and partner meetings.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
