Assistant Director, Marketing & Business Development
About The Position
The Assistant Director, Marketing & Business Development assists in creating, developing, and implementing the shopping center’s revenue-generation strategies and strategic marketing direction to meet corporate property business and marketing objectives. The role is based at Orlando International Premium Outlets and works under the direction of the DMBD. Responsibilities include identifying and selling revenue opportunities through the strategic positioning of mall and media assets and programming; generating prospective clients in local markets; supporting sponsorship and event deal administration; and developing ongoing relationships with partners and sponsors. The position also supports marketing budgets and financial reporting, sales reporting and inventory management, platform program promotion and measurement, local production and use of on-mall materials, retailer communications, media relationships, and coordination with leasing representatives and tenants. The role participates in the Manager on Duty rotation as needed and requires flexibility to work varied schedules, including weekends and evenings, as well as some overnight travel.
Requirements
- BA or BS degree with an emphasis in marketing or business.
- Three years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
- Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
- Exceptional negotiating skills.
- Event planning experience.
- Well-developed oral and written skills.
- Sound fiscal management and budgeting skills.
- Excellent word processing, Excel, and PowerPoint skills.
- Flexibility to work varied schedules, including weekends and evenings.
- Some overnight travel required.
Responsibilities
- Identify, create, and sell revenue opportunities by strategically positioning mall assets, media assets, and mall programming to achieve property sales goals.
- Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications, and targeted outreach plans.
- Review and understand the marketing budget, marketing financials, and related reports.
- Support the administrative elements and approvals of sponsorship and event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
- Assist in developing ongoing relationships with partners and sponsors to address performance, execution, and future growth potential.
- Assist with associated sales reporting, including weekly inventory verification and updates and management of individual inventory requests.
- Review and understand center sales and traffic trends and reports.
- Assist with promoting and implementing platform programs in a professional and timely manner and measuring results.
- Manage the local production and use of on-mall collateral and materials.
- Participate in the Manager on Duty rotation as needed, attend staff meetings, and uphold other relevant management responsibilities.
- Assist in writing and creating retailer correspondence and communications.
- Work with the DMBD to maintain an up-to-date media contact list and build a network of media contacts.
- Work with the DMBD to convey sales- and market-related information to the center’s leasing representative and provide necessary marketing information and assistance.
- Assist the DMBD with coordinating tenant and partner meetings.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
