Assistant Director, Marketing & Business Development

Simon Property Group•Palo Alto, CA

6d•Onsite

About The Position

This position assists in creating, developing, and implementing revenue-generation strategies and the shopping center’s strategic marketing direction to meet corporate property business and marketing objectives. The role identifies and sells revenue opportunities through mall assets, media assets, and programming; develops client, partner, sponsor, tenant, and media relationships; and supports sales administration, marketing programs, reporting, budgeting, and center communications. The position is based at Stanford Shopping Center.

Requirements

BA or BS degree with an emphasis in marketing or business.
Three years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
Knowledge of retail management, marketing, and advertising, and working knowledge of the media industry.
Exceptional negotiating skills.
Event planning experience.
Well-developed oral and written communication skills.
Sound fiscal management and budgeting skills.
Excellent word-processing, Excel, and PowerPoint skills.
Flexibility to work varied schedules, including weekends and evenings.
Some overnight travel required.

Responsibilities

Identify, create, and sell revenue opportunities by strategically positioning mall assets, media assets, and mall programming to achieve property sales goals.
Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications, and targeted outreach plans.
Review and understand the marketing budget, marketing financials, and related reports.
Support administrative elements and approvals for sponsorship and event deals, including contracting, deal entry, proof of performance, payment collection, contract renewals, revenue forecasting, and reporting.
Develop ongoing relationships with partners and sponsors to address performance, execution, and future growth potential.
Complete associated sales reporting, including weekly inventory verification and updates, and manage individual inventory requests.
Review center sales and traffic trends and reports.
Assist with the promotion and timely, professional implementation of platform programs and measure results.
Manage local production and use of on-mall collateral and materials.
Participate in the Manager on Duty rotation as needed, attend staff meetings, and uphold relevant management responsibilities.
Assist with writing and creating retailer correspondence and communications.
Work with the DMBD to maintain an up-to-date media contact list and build a network of media contacts.
Work with the DMBD to convey sales- and market-related information to the center’s leasing representative and provide necessary marketing information and assistance.
Assist the DMBD with coordinating tenant and partner meetings.