Membership & Marketing Director

Troon • Tucson, AZ

15d

About The Position

The Club at Starr Pass in Tucson, Arizona, is hiring a full-time Membership & Marketing Director. The role leads membership prospecting, sales, onboarding, and member connection activities, with responsibility for meeting or exceeding sales, revenue, and retention goals. The director leads the marketing, membership, and communications team and strategy, while fostering a positive, hospitality-focused culture among members, prospects, coworkers, and management.

The director develops and executes strategies to build awareness of the Starr Pass brand and carries out the sales and marketing plan in collaboration with onsite club management and Troon’s corporate team. The role oversees membership-related content and materials, marketing and networking activities, prospect and member events, CRM and sales reporting, the prospect-to-member journey, membership documentation and records, and thorough onboarding for new members. The director also contributes to staff communication and meetings and manages the department budget.

Requirements

• Bachelor’s degree in Marketing, Public Relations, Communications, or Hospitality, preferred, and/or a minimum of four years of experience in a related field.
• Proficiency with Microsoft Office, including Word, Excel, Outlook, PowerPoint, and Publisher.
• Excellent oral and written communication skills.
• Positive attitude and professional manner and appearance in all situations.
• Strong organizational skills, including time management, attention to detail, and the ability to self-start.
• Ability to multitask and produce high-quality results.
• Familiarity with budget development, fiscal management, and strategic planning.
• Ability to work cooperatively with other departments to achieve club goals.
• Availability to work weekends and holidays.

Nice To Haves

• Club experience.
• Familiarity with club system software such as MembersFirst.

Responsibilities

• Meet or exceed stated sales, revenue, and retention goals.
• Lead and direct the marketing, membership, and communications team and overall strategy.
• Develop and execute strategies that enhance awareness of the Starr Pass brand and communicate the sales and marketing plan in collaboration with onsite management and Troon Corporate.
• Drive the development and production of membership-related materials, including prospecting and sales materials, member communications, website and social media content, membership sales kits, and onboarding documents.
• Carry out activities in the master marketing and sales plan, including community networking, realtor relations, member mixers, prospect experience events, and participation in member events.
• Track, report, and communicate results and data.
• Implement and manage the CRM system and Membership Prospect/Sales Report, and deliver weekly statistics on leads, prospect pipeline, sales pacing, declined prospects, and marketing initiatives.
• Lead and implement a sales journey that connects prospects to the club and new members to the club.
• Oversee membership paperwork for sales, upgrades, downgrades, and resignations; create incoming member files and ensure designated documentation is completed accurately.
• Maintain member files, record relevant activity and paperwork accurately, and ensure files are stored securely.
• Lead the content, production, packaging, and delivery of a structured and accurate onboarding process for every new member, including professionally presented materials, an orientation agenda with key department leads, and an overview of all elements of the club.
• Contribute to staff meetings and communicate information that helps associates understand membership goals, policy and procedure changes, and activities affecting member satisfaction and retention.
• Develop and adhere to a departmental budget, monitor it after approval, and take corrective action as needed to help attain budget goals.
• Interact with members, prospects, coworkers, and management with a positive attitude and a focus on hospitality, leadership, and mutual respect.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with employer match for eligible employees aged 19 and older.
• Paid time off and leaves of absence, subject to applicable law, eligibility criteria, plan documents, and company policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Director