MEMBERSHIP DIRECTOR

Lexington Golf & Country Club•Lexington, VA

6d•$55,000 - $65,000•Onsite

About The Position

Landscapes Golf Management and Tribrook Club are seeking a results-driven Membership Director to lead membership recruitment, sales, and growth at a private club in Lexington, Virginia. The club is undergoing renovation and redevelopment, with a renovated championship golf course, new practice facilities, and a new clubhouse and recreational amenities scheduled to open in 2027. The role is initially envisioned as a one- to two-year opportunity focused on building membership momentum before and after the grand opening, with potential for ongoing full-time employment depending on performance, organizational needs, and the club’s continued growth. This is a full-time, salaried position with commissions and benefits. The Membership Director leads sales and marketing primarily to retain and grow club membership, and secondarily to grow banquet and golf events. The role develops membership sales and retention plans, manages prospect and member-referral activity, coordinates marketing and communications, conducts tours and prospect events, oversees membership administration, and supports events and community engagement. The Director is expected to represent the club professionally, provide high-quality service, maintain confidentiality, and act consistently with Landscapes Golf Management’s values.

Requirements

Knowledge of methods used in marketing and member sales.
Ability to develop creative and fresh marketing content.
Strong organizational skills and excellent written and verbal communication skills.
Ability to perform and prioritize multiple tasks.
Positive attitude and polished, professional manner and appearance.
High-energy, creative, outgoing personality, with a passion for exceeding member expectations and providing high-quality service.
Diplomatic attitude and ability to stay on task while dealing with frequent interruptions.
Proficiency with computers and software such as MS Word, Excel, Outlook, and PowerPoint.
Basic knowledge of and ability to use social media platforms such as Facebook, Twitter, and Instagram.
High school diploma or GED.
At least 2 years of previous experience in Membership or Event Sales.

Nice To Haves

Bachelor’s degree in a related field preferred.

Responsibilities

Promote, work, and act in a manner consistent with the values of Landscapes Golf Management.
Create and implement the membership sales and retention business plan and related budgets, and develop strategies to achieve goals.
Identify advertising and marketing opportunities for membership and determine associated costs.
Manage prospects and accounts using an organized sales database; manage member-referral promotions and encourage continued interest and referrals.
Plan, manage, and host member-prospect events with the General Manager.
Develop and negotiate membership pricing, packages, and sales strategies within the annual budget parameters approved by the General Manager.
Develop and coordinate club website, social media, email, and phone marketing.
Lead tours of club facilities for prospective members and arrange golf opportunities for prospects.
Oversee membership application paperwork and other administrative processes for all membership categories.
Organize and host new-member orientations.
Promote special events and tournaments on-site.
Prepare weekly sales reports and conduct periodic visits or meetings with corporate officers.
Access and maintain records of area courses, clubs, and competitor rates and offerings.
Represent the club in community associations and events when beneficial to the club.
Develop club events and activities for prospective and active members, and assist other club staff when hosting events.
Produce the membership newsletter, website content, membership directory, and other member communications.
Develop and organize group outings, special events, and tournaments, and coordinate communication between departments.
Maintain confidentiality of Company, club, member, and guest information.
Demonstrate commitment to the club and Company through service- and solution-oriented work, positive interactions, and meeting quality, service, and safety expectations.
Perform additional assignments as directed by club or Company managers.