Membership Director

YMCA of Greater Brandywine•Easttown Township, PA
•$51,798 - $67,337•Onsite

About The Position

The Membership Director leads the branch membership team to drive new membership sales, meet or exceed management-set goals, and deliver a strong member experience that supports retention. The director promotes the benefits, offerings, and values of YMCA of Greater Brandywine membership and programming, oversees membership sales and service processes, and manages staff, volunteers, events, and the branch membership budget. The role is based at the Upper Main Line YMCA in Berwyn, Pennsylvania, and is full-time.

Requirements

  • High school diploma or GED required; a bachelor’s degree is highly preferred.
  • Three to five years of member services or sales experience required.
  • Strong interpersonal skills.
  • Friendly, approachable demeanor and an ability to value every member and customer interaction.
  • Team-oriented approach and a sense of urgency in empowering others to achieve goals.
  • Strong networking and relationship-building skills.
  • Excellent verbal communication skills; ability to speak confidently and deliver presentations to individuals and groups.
  • Fluency in spoken and written English.
  • Advanced computer knowledge and ability to learn new systems.
  • Obtain and maintain all new-hire certifications and training within 90 days of hire.
  • Ability to use a computer for extended periods and communicate using a computer and phone or smart device.
  • Frequently sit and reach, move around the work environment, and occasionally lift or move up to 10 pounds.

Nice To Haves

  • Experience training others in sales, prospecting, and cultivation.
  • Bachelor’s degree.

Responsibilities

  • Develop and maintain a thorough understanding of YGBW membership and programming benefits, offerings, and values, and communicate them to people with differing needs.
  • Identify and implement strategies to meet or exceed membership goals and lead-to-join rates set by management.
  • Manage membership prospects and the sales process through the organizational CRM system.
  • Hire, train, and oversee membership staff and volunteers, ensuring adequate coverage during branch operating hours.
  • Onboard and train staff; audit staff performance and recognize adherence to standard operating procedures and delivery of positive member experiences.
  • Develop and manage the branch’s cause-driven tour script and sales process, ensuring staff can present it enthusiastically and invite prospects to join.
  • Identify staff training needs and development opportunities, and develop and lead training sessions as needed.
  • Implement strategies that connect members and program participants with one another and with the YMCA to support retention.
  • Assist with membership account maintenance, including collecting unpaid membership fees and processing third-party and income-based memberships.
  • Manage branch events that support membership sales or retention from concept through completion, and represent the YMCA at community events.
  • Chair the branch volunteer membership committee and empower it to support membership sales and retention.
  • Oversee and manage the branch membership budget.
  • Ensure compliance with YGBW policies and standard operating procedures.
  • Perform other related duties as assigned.

Benefits

  • Free family YMCA membership, including outdoor pools.
  • Medical, dental, and vision insurance.
  • Paid holidays and plentiful paid time off for full-time employees.
  • Babysitting while working, up to four hours per day.
  • Program discounts on childcare, camp, youth sports, swimming lessons, and other programs.
  • 12% employer contribution to retirement savings upon reaching eligibility.
  • Optional 403(b) retirement savings plan available upon hire.
  • Employee Assistance Program.
  • Continuing education reimbursement.
  • Tuition discounts with Chestnut Hill College and Immaculata University.
  • Career development and paid training.
  • Unlimited referral bonus beginning at $300.
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