Membership Director

YMCA Buffalo Niagara•Buffalo, NY
•$55,000 - $60,000

About The Position

The Membership Director oversees membership operations at a specific YMCA center, including member engagement, recruitment, and retention. The role ensures exceptional member experiences, develops community-focused programs, and supports the center’s goals while upholding YMCA Buffalo Niagara’s mission and values. The director leads and develops membership staff, manages day-to-day membership operations, and coordinates member onboarding, engagement, youth and family programs, activities, and birthday party rentals. The role also works across departments and with community partners to advance membership initiatives, and uses membership data and budget reporting to evaluate results and guide improvements.

Requirements

  • At least 3 years of experience in membership management, sales, or customer service.
  • Strong leadership and interpersonal skills, including the ability to inspire and develop teams.
  • Excellent communication and problem-solving abilities.
  • Proficiency in membership management systems and data analysis tools.
  • Commitment to the YMCA’s mission, values, and principles of diversity, equity, and inclusion.
  • Ability to move around the facility for extended periods.
  • Ability to lift and carry up to 25 pounds occasionally.

Nice To Haves

  • Bachelor’s degree in business, marketing, or a related field preferred.

Responsibilities

  • Develop and execute strategies to attract new members and retain existing members.
  • Monitor membership trends and implement initiatives to enhance member engagement.
  • Conduct outreach to at-risk members and develop re-engagement strategies.
  • Recruit, train, supervise, and evaluate membership staff, including welcome desk and sales teams.
  • Coach team members and support their professional development.
  • Create and maintain a positive and inclusive team environment.
  • Oversee member onboarding to ensure a positive experience.
  • Interact with members to address concerns, gather feedback, and build relationships.
  • Follow youth protection policies and recognize, respond to, and immediately report suspected abuse, policy violations, or safety concerns.
  • Organize and promote events, activities, and programs that foster community and connection.
  • Manage day-to-day membership operations and ensure compliance with YMCA policies and procedures.
  • Ensure adequate welcome desk staffing and that customer service standards are met.
  • Maintain accurate membership records and financial transactions.
  • Oversee youth and family programs, activities, and birthday party rentals, ensuring safe, engaging, and well-organized experiences.
  • Work with other center directors and departments to align membership initiatives with programming.
  • Represent the YMCA at community events and build partnerships to enhance membership growth.
  • Collaborate with marketing to promote membership benefits and programs.
  • Track and analyze membership sales, retention, and satisfaction metrics.
  • Prepare regular reports to evaluate membership strategies and make data-driven improvements.
  • Monitor and manage the membership budget to achieve financial goals.
  • Perform other duties as assigned.

Benefits

  • Free health insurance.
  • Employer-paid group term life insurance equal to 1x annual salary.
  • Employer-paid long-term disability coverage.
  • Employee Assistance Program through Child & Family Services.
  • A variety of voluntary benefit options.
  • Eligibility to enroll and contribute to the Y Retirement Fund 403(b) plan immediately, with a 12% employer-paid contribution after eligibility requirements are met.
  • Paid time off, including personal time off, holidays, and sick leave.
  • Complimentary YMCA Buffalo Niagara membership and program discounts.
  • Ongoing training, leadership development, and career advancement opportunities.
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