Executive Director, Global Marketing Systems & AI Capabilities Lead

Bristol Myers Squibb • Princeton, NJ

10d

About The Position

Bristol Myers Squibb seeks an Executive Director to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI-enabled marketing capabilities across markets. The role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale.

The position owns the global roadmap for marketing systems and capabilities in partnership with business owners and service providers. It leads platforms and processes that support the content supply chain and medical, legal, and regulatory (MLR) enablement, while driving standardization and reuse across brands, markets, and channels in accordance with local regulatory requirements.

The role also leads implementation of GenAI-enabled marketing capabilities and partners with compliance and risk teams to support responsible, governed AI use. It leads global IT marketing delivery teams and system integrators, owns vendor strategy across marketing platforms, and ensures platforms scale globally while supporting local market needs.

Requirements

• 10+ years of experience in marketing technology, commercial IT, or digital platforms within Life Sciences.
• Deep understanding of regulated content and MLR processes.
• Experience with global marketing platforms such as CMS, DAM, marketing automation, and digital engagement tools.
• Hands-on experience applying GenAI or advanced analytics in regulated commercial environments.
• Strong stakeholder management across Marketing, Medical, Legal, and IT.

Responsibilities

• Own the global roadmap for marketing systems and capabilities in partnership with business owners and service providers.
• Act as the primary IT partner to Global Marketing leaders and content customers.
• Lead platforms supporting content authoring and publishing, MLR review workflows, and medical and promotional content lifecycle management.
• Drive standardization and reuse of content across brands, markets, and channels while respecting local regulatory requirements.
• Lead implementation of GenAI-enabled marketing capabilities, including marketing brief generation and optimization, content tagging, classification and reuse, and AI-assisted MLR checks and compliance validation.
• Partner with compliance and risk teams to ensure responsible and governed AI use.
• Lead global IT marketing delivery teams and system integrators.
• Own vendor strategy across CMS, DAM, marketing automation, and engagement platforms.
• Ensure platforms scale globally while supporting local market needs.

Benefits

• Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings.
• Flexible Time Off (FTO) for eligible U.S.-based exempt employees, with paid time off without a set accrual limit, subject to manager approval.
• 11 paid company holidays each year.
• Additional time-off benefits may include paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs, depending on eligibility.
• Eligible employees may enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
• Additional discretionary incentive cash and stock opportunities may be available.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed