Executive Director, Global Marketing Systems & AI Capabilities Lead
About The Position
Bristol Myers Squibb seeks an Executive Director to own and evolve the global marketing technology ecosystem supporting regulated content, omnichannel engagement, and GenAI-enabled marketing capabilities across markets. The role ensures marketing, medical, and compliance teams can plan, create, approve, activate, and measure content efficiently and compliantly at scale. The position owns the global roadmap for marketing systems and capabilities in partnership with business owners and service providers. It serves as the primary IT partner to Global Marketing leaders and content customers, and leads platforms and delivery teams supporting the content supply chain, MLR processes, and advanced content capabilities. The role also oversees vendor strategy and works with compliance and risk teams to support responsible, governed AI use.
Requirements
- 10+ years in marketing technology, commercial IT, or digital platforms within Life Sciences.
- Deep understanding of regulated content and MLR processes.
- Experience with global marketing platforms such as CMS, DAM, marketing automation, or digital engagement tools.
- Hands-on experience applying GenAI or advanced analytics in regulated commercial environments.
- Strong stakeholder management across Marketing, Medical, Legal, and IT.
Responsibilities
- Own the global roadmap for marketing systems and capabilities, including modular content management, content hubs and repositories, digital engagement platforms, and consent and campaign management platforms.
- Act as the primary IT partner to Global Marketing leaders and content customers.
- Lead platforms supporting content authoring and publishing, medical, legal, and regulatory (MLR) review workflows, and medical and promotional content lifecycle management, in partnership with service providers.
- Drive standardization and reuse of content across brands, markets, and channels while respecting local regulatory requirements.
- Lead implementation of GenAI-enabled marketing capabilities, including marketing brief generation and optimization, content tagging, classification and reuse, and AI-assisted MLR checks and compliance validation.
- Partner with compliance and risk teams to ensure responsible and governed AI use.
- Lead global IT marketing delivery teams and system integrators.
- Own vendor strategy across CMS, DAM, marketing automation, and engagement platforms.
- Ensure platforms scale globally while supporting local market needs.
Benefits
- Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance.
- Flexible Time Off for eligible U.S.-based exempt employees, subject to manager approval.
- 11 paid company holidays each year for eligible employees.
- Paid vacation for specified non-exempt, RayzeBio, and Puerto Rico employees; optional holidays also apply to those groups.
- Depending on eligibility, paid sick leave, up to two paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs, and an annual Global Shutdown between Christmas Day and New Year's Day.
- Potential eligibility for discretionary incentive cash and stock opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
