Marketing Director Jobs

About The Position

Requirements

• Bachelor's degree required
• Minimum seven years of professional experience in marketing or analytics
• Google Analytics 4 certification
• Experience working with WordPress and other marketing tools (ex, Crazy Egg, Pardot, Hootsuite, etc.)
• Experience working with Meta, TikTok and Google Ads
• Successful completion of a background check
• Available for regular evening and weekend programs and activities
• Able to give clear and timely information to the appropriate stakeholders in compliance with state and federal laws that safeguard personal information.
• Able to professionally communicate via written correspondence, telephone or video, online media, and face-to-face, and tailoring the message appropriately to the medium used and the audience (example: coworker, parent, student, other University employees).
• Able to give clear and complete presentations and engage large groups, including varied audiences.
• Extensive knowledge of Google Analytics and other marketing tools such as Crazy Egg or Hootsuite.
• Demonstrated experience connecting and interpreting data to develop real-time and actionable plans.
• Able to organize tasks in the right order to reach the right outcome at the right time.
• Monitor progress in projects and plans and adapt appropriately to changes or challenges.
• Communicates workload and status of projects effectively and timely.
• Is well organized and manages assignments to a successful conclusion.
• Able to use appropriate software for efficient completion of work objectives.
• Demonstrate advanced mastery of core Google Suite, Google Analytics, and other marketing tools and have advanced knowledge about social media platforms.
• Able to demonstrate respect for and engage with people of diverse backgrounds to create a stronger community.
• Ability to understand how this role fits into the overall goals of the EM office and the University, as well as how the quality and consistency of individual efforts affect other staff in the unit.
• Able to respond positively to direction and performance-related critiques.
• Able to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere on campus and when conducting University business off campus.
• Ability to think creatively and outside of the box.
• Not afraid to take calculated, creative risks.
• Motivation to research and explore new services and technologies and/or ways of doing things that provide organizational value

Nice To Haves

• Direct experience working with admissions/enrollment management marketing is preferred.

Responsibilities

• Provide leadership regarding all marketing activities, including branding, social media, digital communications, and advertising. This includes broad oversight and a respectful, hands-on management style, with a working knowledge of current best practices in student recruitment, marketing, and strategic management of financial aid.
• Collaborate with Enrollment Management and Marketing & Communications (MarCom) colleagues to create and execute an engaging and effective marketing strategy to achieve enrollment goals and objectives.
• Work closely with outside vendors to ensure marketing efforts support the overall enrollment marketing strategy.
• Develop and manage digital engagement strategies alongside MarCom and outside vendors.
• Responsible for multi-channel (digital, social media, website, email, video, print, and traditional) content development to support the student and family experience during the college search and selection process.
• Work with the creative team in Marketing & Communications to design content and assets to execute the marketing strategy.
• Ensure that the voice, messaging, and content are aligned with University branding.
• Create drip marketing campaigns incorporating industry-leading best practices consistent with brand guidelines.
• In collaboration with internal and external partners, produce content, write copy, and generate campaign ideas and frameworks for the annual drip marketing campaigns for recruitment.
• Maintain a multi-channel content calendar.
• Report marketing KPIs to measure the effectiveness of marketing initiatives.
• Collect and interpret quantitative and qualitative data using various techniques.
• Establish consistent reporting on marketing productivity, return on investment, and conversion to various enrollment KPIs through marketing channels and campaigns.
• Leverage analytics to make data-driven recommendations and decisions about content, platform, segments, and cadence.
• Monitor all campaign performance and report findings to leadership.
• Act as a primary web lead/publisher/content manager for all EM web pages, including undergraduate admissions, graduate admissions, and financial aid.
• Routinely and regularly provide recommendations for website improvements.
• Using tools such as Google Analytics and Crazy Egg, analyze web content and messaging for refinement and revision.
• Write and maintain web content that is both ADA-compliant and search engine-optimized.
• Serve as liaison to the Marketing and Communications web team.
• Perform other duties as assigned by the Assistant Vice President for Enrollment Management and the VP for Enrollment, Technology and Innovation or other senior management, as appropriate.
• Assist the Office of Enrollment Management with temporarily taking on additional work during times of high volume or need.

Benefits

• excellent healthcare
• generous tuition benefits for employees and their families
• retirement benefits
• health and wellness programs and resources