Marketing Director
The People Brand • Santa Barbara, CA7d • Remote
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Marketing Director
The People Brand•Santa Barbara, CA
•Remote
About The Position
2Modern is hiring a hands-on Marketing Director to lead marketing across its consumer business and trade program, with trade identified as the biggest growth priority. The role owns performance across paid marketing, email and SMS, and on-site channels, with a focus on profitable growth measured by gross profit after variable costs. The Marketing Director will set strategy, manage budgets, lead a small team and external partners, and stay closely involved in execution and performance data. The director will build marketing programs for interior designers, architects, and hospitality clients in partnership with the B2B sales team; bring creative testing and performance marketing together; and lead lifecycle marketing for consumer and trade audiences. The role also oversees promotions, organic social and reviews, affiliates, measurement, and the go-to-market calendar. It works with the Chief Brand Officer, merchandising, creative, the trade team, finance, and data colleagues to plan and execute launches, campaigns, and seasonal moments. Success in the first year means profitable growth across marketing channels, a stronger trade program with marketing contributing to new trade relationships, trusted measurement used across the business, and a team with clear priorities that is developing in its roles. The position is on a small, remote team at a curated online retailer of modern furniture, lighting, and decor.
Requirements
- At least 7 years of experience in e-commerce marketing.
- At least 3 years leading performance marketing and managing budgets.
- Hands-on experience with Google Ads, Meta, and affiliate marketing.
- A track record of profitable growth, not just revenue growth.
- Experience marketing to B2B or trade audiences, such as designers, architects, hospitality clients, or other professional buyers, or a clear point of view on how to build such marketing.
- Experience owning a marketing P&L or budget and working with finance on forecasting and contribution margin; ability to make spend decisions based on profitability.
- Ability to brief, structure, and interpret creative tests, with an understanding of how creative drives performance.
- Strong eye for design and brand, and ability to distinguish compelling product storytelling.
- Comfort with data, including GA4 and BigQuery or similar tools.
- Experience managing and developing a small team and external partners.
- Builder's mindset, including comfort bringing structure to a lean team and rolling up one's sleeves.
Nice To Haves
- Experience in home, furniture, or design-led retail.
- Experience with Klaviyo for email and SMS.
- Experience with organic social on Instagram and Pinterest.
Responsibilities
- Set performance marketing strategy and budgets across Google, Meta, affiliates, and other paid channels, optimizing for gross profit after variable costs.
- Develop marketing for the trade program to attract and retain interior designers, architects, and hospitality clients, in partnership with the B2B sales team.
- Own the full marketing budget and manage vendor and partner contracts and renewals.
- Develop campaigns that connect creative testing with performance; brief, test, and learn with the creative team.
- Lead email, SMS, and lifecycle marketing for consumer and trade audiences.
- Own promotions in partnership with merchandising and within agreed margin guardrails.
- Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
- Manage affiliate marketing end to end, including partner performance and editorial and publisher relationships.
- Build trusted cross-channel and customer-type measurement with finance and the data team.
- Own go-to-market planning and the marketing calendar, translating quarterly brand and trend direction from the Chief Brand Officer into launch, campaign, and seasonal plans.
- Lead planning and execution with merchandising, creative, and the trade team.
- Manage and develop email and SMS, creative, and copy resources, as well as agency partners; shape team structure and determine whether and when to add roles.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Job Search Resources
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