Creative Director

Golden Proportions Marketing

About The Position

The Creative Director is a strategic, hands-on creative leader focused exclusively on dental marketing. The role leads creative planning and execution for brands, websites, campaigns, and content calendars across a high volume of client accounts. It combines creative strategy, client partnership, team leadership, and direct production work, with an emphasis on efficient systems, modest budgets, timelines, measurable performance, and SEO-ready deliverables. The Creative Director plans and directs photo and video shoots at client practices, coaches doctors and staff on camera, and edits content for websites, social media, ads, and campaigns. The role partners with SEO from the beginning of website and content projects, supports account teams with creative strategy and presentations, sets standards across design, copy, and development, and mentors the creative team. Success is measured by on-time and on-budget delivery, consistent quality, SEO-ready launches, client satisfaction and retention, and a supported, collaborative team.

Requirements

At least 6 years of experience in creative roles.
At least 2 years of creative leadership experience, such as art director, associate creative director, or creative director.
Experience in a high-volume, multi-client environment.
Strong current hands-on design skills.
Expertise in Adobe Creative Suite and Figma.
Client-facing experience presenting work and managing relationships.
Experience directing both design and copy.
Working knowledge of SEO fundamentals.
Comfort using GA4 and Search Console.
A portfolio demonstrating branding, campaigns, and conversion-focused web design.
Experience planning, directing, and editing photo and video shoots.
Proficiency in Premiere Pro, After Effects, and Lightroom.

Nice To Haves

Agency experience is strongly preferred.
Dental or healthcare experience is a bonus.

Responsibilities

Lead creative planning for brands, websites, campaigns, and content calendars.
Translate client goals and performance data into creative strategies appropriate to each budget.
Define project scope, priorities, and timelines.
Manage creative work across a high volume of accounts while maintaining consistent quality.
Build templates, design systems, and frameworks that enable efficient production of custom-feeling work.
Streamline production and reduce rework without adding headcount.
Plan and direct photo and video shoots at client practices, including shot lists, scheduling, and on-site direction.
Coach doctors and staff to appear natural and confident on camera.
Edit photo and video content for websites, social media, ads, and campaigns.
Develop efficient shoot-to-delivery processes that capture usable content in a single visit.
Partner with SEO from the beginning of website and content projects.
Ensure designs support SEO and performance best practices and create pages designed to rank and convert.
Support account executives with creative strategy, recommendations, and presentations.
Translate client feedback into clear direction for the creative team.
Lead creative discovery and present concepts and work to clients.
Build client relationships and guide clients toward effective work that fits their budgets.
Set creative standards and oversee design, copy, and development.
Remain hands-on by designing, writing, editing, and quality-assuring work each week, and contribute wherever needed.
Mentor the team, lead creative reviews, and improve handoffs with SEO, development, and Project Management.
Keep up with trends, AI tools, and changes in patient behavior related to AI search.