Creative Director

Waabi • Dallas, TX

3d

About The Position

Waabi is seeking a Creative Director to define and elevate its creative and visual brand identity, translating its Physical AI narrative into work that builds awareness across digital and physical surfaces. The role partners directly with senior leadership, including the CEO and COO, and helps shape the brand at high-visibility moments. Initially, the Creative Director will work hands-on as a primary executor, while directing external creative, design, and production agencies and managing a production budget. As the scope grows, this person will build the case for and eventually lead an in-house creative team.

The role creates and oversees a wide range of brand work, including short- and long-form video, keynote presentations, social content, website pages, and other core assets. It calls for a leader who can turn technical ideas into distinctive storytelling, maintain a consistent visual identity, and work collaboratively in a small, hands-on environment.

Requirements

• 10 or more years in a creative leadership role, such as Creative Director or Design Director, ideally including experience at a deep-tech, AI, robotics, or other technically complex company.
• A portfolio demonstrating breakthrough brand concepts that changed how an audience thought about a company or product, not only polished execution.
• Experience taking an early-stage brand and making it feel fully realized across its touchpoints.
• Hands-on proficiency with design tools such as Adobe Creative Suite or Figma; video-editing tools such as Adobe Premiere Pro or Final Cut Pro; and AI tools such as Midjourney, Runway, or Google Veo.
• Comfort serving as the primary executor early in the role, as well as directing others.
• Experience managing external creative, design, or production agencies, including briefing, budget, and quality accountability.
• Experience partnering directly with C-suite or founder-level leadership on brand and creative decisions.
• Strong visual design sensibility across web, presentations, social, and video.
• Comfort working hands-on in a small-team environment and building toward leading a team over time.
• Collaborative, open-minded approach and willingness to help others.
• Passion for self-driving technologies, solving hard problems, and creating innovative solutions.

Nice To Haves

• Experience translating complex technical or scientific work into visually compelling brand storytelling.
• Experience managing a production budget that scaled significantly as a company grew.
• Familiarity with end-to-end video production workflows, from concept through final cut.
• Experience in autonomous vehicles, robotics, or Physical AI.
• Experience building an in-house creative team from the ground up.

Responsibilities

• Develop creative ideas that translate Waabi's Physical AI narrative into work that builds mind share with customers, policymakers and regulators, investors, talent, and the general public.
• Steward Waabi's visual identity across digital and physical surfaces, maintaining consistency and quality.
• Partner with senior leadership, including the CEO and COO, on brand and creative direction for high-visibility moments.
• Produce short- and long-form video, shooting, directing, or editing hands-on as needed.
• Design keynote presentations, social content, website pages, and other core brand assets.
• Direct creative, design, and production agencies by briefing them and reviewing their work against a consistent creative standard.
• Manage a production budget expected to grow substantially after Series C.
• Build the case for and eventually lead an in-house creative team as the role's scope grows.

Benefits

• Competitive compensation and equity awards
• Medical, dental, and vision coverage
• Unlimited vacation
• Flexible hours and work-from-home support
• Daily drinks, snacks, and catered meals when in the office
• Regularly scheduled team-building activities and social events, on-site, off-site, and virtually
• Annual performance bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed