Marketing Director Jobs

About The Position

Requirements

• Bachelor's degree in Engineering, Marketing, Business, or a related field.
• 10+ years of progressive marketing, product management, or commercial leadership experience.
• At least 5 years of leadership experience managing teams and cross-functional initiatives.
• Experience in B2B product development, commercialization, and growth strategy.
• Strong business acumen and ability to connect strategic initiatives to financial performance and long-term business results.
• Strong analytical skills and ability to convert complex data into actionable business recommendations.
• Proven success identifying profitable market segments, growth opportunities, and customer needs.
• Ability to influence, lead change, and drive results using a fact-based, data-driven approach.
• Strong relationship-building skills with customers, distribution channels, and industry partners.
• Excellent written, verbal, and presentation communication skills.
• Demonstrated potential and desire for continued leadership growth within the organization.
• Ability to balance risk, make sound decisions, and execute with urgency.
• Willingness to travel up to 30%.

Nice To Haves

• MBA preferred.
• Practical or theoretical knowledge of welding processes and consumables preferred.
• P&L management experience preferred.

Responsibilities

• Develop and execute business growth strategies, including goals, priorities, resource allocation, and investment plans.
• Partner with division leadership to identify and prioritize opportunities that drive revenue, profitability, and market share.
• Assess industry trends, competition, customer needs, regulatory developments, and technological advancements to inform business strategy.
• Identify and evaluate new markets, platforms, and business opportunities; provide strategic input beyond the marketing function.
• Lead market research, Voice of the Customer initiatives, and customer insight programs.
• Analyze market, customer, competitive, demographic, pricing, and sales data and translate findings into recommendations and marketing objectives.
• Drive market segmentation strategies to improve customer targeting, commercialization, and penetration of priority end-user segments.
• Lead product portfolio evaluation, positioning, pricing, and lifecycle management.
• Co-lead new product development and innovation initiatives, and develop promotional strategies and go-to-market plans.
• Collaborate with sales, distribution channels, and key customers to strengthen market presence and accelerate growth.
• Develop programs to increase market share in existing markets and expand into new segments.
• Represent the business with customers, channel partners, and industry stakeholders.
• Lead, direct, and coach direct reports and cross-functional teams; communicate priorities and foster accountability, collaboration, and continuous improvement.
• Manage cross-functional relationships in alignment with ITW operating principles.
• Apply ITW Toolbox methodologies (80/20, PLS, MRD, USa) to improve market penetration, customer focus, and profitability.