Director, Marketing Enablement

Holland America Group•Doral, FL

7d•Hybrid

About The Position

The Director, Marketing Enablement owns the strategy and hands-on implementation of the marketing technology stack that powers consumer marketing at Princess Cruises. Reporting to the AVP, Marketing Enablement and Campaign Operations, the role has direct technical responsibility for the design, configuration, integration, and ongoing operation of the Adobe Experience Platform suite—including Real-Time CDP and Adobe Journey Optimizer—and connected systems such as Movable Ink and Attentive. The Director sets the strategy and roadmap for the Marketing Enablement vertical within the broader martech and data strategy, and turns that roadmap into working technical capabilities. This includes architecting and implementing data models, automating customer journeys, building and maintaining integrations with source systems, and ensuring platforms used by cruise and casino marketing teams are reliable, scalable, and support personalization at scale. The Director leads a technical team and serves as the senior technical authority for the marketing enablement stack. The role combines hands-on solution design and platform administration with business partnership, guiding internal and external resources and aligning technical delivery with marketing priorities. It supports consumer marketing across Princess Cruises’ global markets and operates within the strategy, roadmap, vendor relationships, and budget owned by the AVP, Marketing Technology and Automation. The position is classified as in-office and requires work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from home on Fridays. Less than 25% non-shipboard travel is likely. Work is primarily in a climate-controlled environment with minimal safety or health hazard potential.

Requirements

Bachelor’s degree in Computer Science, Management Information Systems, Information Systems, Engineering, or a related technical field.
10+ years of experience in marketing technology, data engineering, or solution architecture, including 4+ years leading martech platform implementation and operations.
Hands-on expertise architecting, configuring, and administering Adobe Experience Platform / Real-Time CDP and Adobe Journey Optimizer, or comparable enterprise CDP and journey orchestration platforms, as well as Salesforce Marketing Cloud.
Demonstrated experience designing and delivering data integrations using APIs, streaming, and batch between martech platforms and enterprise source systems.
Strong data modeling and SQL skills, including experience with schema design such as XDM, identity resolution, audiences, and segmentation.
Working knowledge of tag management, event and SDK instrumentation, and consent and privacy implementation.
Proven ability to lead technical teams and deliver complex, cross-functional initiatives.
Deep working knowledge of enterprise marketing technology architecture, data modeling and schema design, identity resolution, API and data integration patterns, and data privacy and consent frameworks.
Hands-on platform configuration and administration skills; solution and data architecture; integration design; and technical documentation skills.
Ability to translate marketing strategy into technical solutions and explain technical constraints to non-technical stakeholders.
Ability to manage multiple concurrent initiatives, lead and develop technical talent, and maintain reliable, high-quality delivery and professionalism.
Understanding of workplace policies and procedures and familiarity with team collaboration tools and techniques.
Strong time-management and organizational skills.
Ability to maintain reliable and consistent attendance, be punctual and meet deadlines, collaborate effectively with colleagues, work as part of a team, and demonstrate professionalism.

Nice To Haves

Advanced degree and a marketing or business background.
Adobe certifications in Experience Platform, Journey Optimizer, or Campaign, and/or Salesforce Marketing Cloud certifications.
Cloud or data architecture certifications.
Experience supporting marketing across multiple lines of business and global markets, including casino or gaming.
Experience integrating AI-driven personalization, predictive modeling, and automated decisioning frameworks.
Experience designing Customer 360 and unified guest profile ecosystems.
Familiarity with data warehouse or data lake environments and BI and reporting tools.

Responsibilities

Own the end-to-end architecture, configuration, and administration of the marketing enablement stack, including Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Adobe Orchestrated Campaign, Salesforce Marketing Cloud, and supporting internally developed and third-party tools.
Design and maintain XDM data schemas, identity resolution, and customer segmentation frameworks.
Manage platform environments, releases, and governance across development, staging, and production.
Establish and enforce technical standards, naming conventions, and platform documentation.
Design and deliver integrations between the martech stack and IT, web, app, contact center, casino, and data warehouse source systems using APIs, streaming, and batch pipelines.
Own ingestion, transformation, and data quality for marketing data flows, including monitoring and alerting.
Partner with IT and Data & Analytics on identity, consent, and the unified guest profile.
Implement event collection, tag management, and SDK instrumentation across digital properties.
Set the Marketing Enablement vertical’s strategy and roadmap in alignment with Consumer Marketing and Brand Marketing strategies.
Translate marketing and campaign demand into a sequenced capability roadmap for consumer marketing and deliver that roadmap.
Lead solution design for capabilities such as personalization, decisioning, and journey orchestration.
Manage intake and technical delivery of enablement requests from marketing, casino, and insights teams.
Lead and develop the marketing enablement team, activation team, and other connected martech teams.
Provide hands-on technical guidance, configuration, and solution review.
Keep the team trained and certified across core platforms, building technical depth and redundancy.
Promote AI-enabled capabilities and new platform features within consumer marketing.
Own technical governance, including data privacy and consent implementation, access controls, and platform security, in partnership with IT, Privacy, and Legal.
Ensure data quality, deliverability, and platform performance against service levels.
Maintain technical documentation, runbooks, and recovery procedures for the stack.
Track platform health and adoption metrics and drive continuous improvement.
Diagnose complex integration failures, audience and identity discrepancies, deliverability drops, and data quality issues across connected systems.
Anticipate downstream effects of system changes, sprint releases, and schema updates, and design resilient solutions that keep marketing operations running.
Guide internal and external resources, set technical standards, and partner with IT, Data & Analytics, and marketing leaders to align technical delivery with business priorities.