About The Position
Lumin Digital is hiring a Marketing Director focused on building account-based engagement programs for its existing client base. The role drives pipeline growth through cross-sell and upsell initiatives, partnering closely with Client Experience (CX) teams to align marketing programs with client objectives and revenue targets. The Director enables Account Executives with the right messaging for the right contacts at the right time. The role partners across teams to develop personalized, multichannel engagement initiatives that deepen client relationships and accelerate revenue growth. It also turns account audits and whitespace data into actionable conversation priorities, supports bespoke account content, and measures campaign effectiveness to refine account-based tactics.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
- Seven years of progressive experience in B2B marketing, specifically including Account Based Marketing (ABM), enterprise marketing, or a related field.
- Proven track record developing and executing targeted ABM strategies.
- Demonstrated experience managing cross-functional collaboration and influencing senior-level stakeholders.
- Strong expertise in modern marketing channels, including digital, event marketing, direct mail, and targeted advertising.
- Exceptional analytical and strategic skills, including the ability to translate performance data into actionable insights and strategic decisions.
- Advanced knowledge and hands-on experience with ABM tools, marketing automation platforms, and CRM systems.
- Excellent collaboration and communication skills across diverse teams.
- Ability to manage multiple high-priority initiatives in a dynamic, fast-paced environment.
- Strong attention to detail, organizational skills, and project management capabilities.
Nice To Haves
- Experience developing and executing ABM strategies within B2B SaaS, fintech, or financial services.
- Experience with HubSpot.
Responsibilities
- Develop, implement, and optimize account-based marketing efforts for the existing client base, aligned with business and CX objectives.
- Translate account audits and whitespace data into actionable conversation priorities for each Account Executive, identifying which product to discuss, with whom, and why.
- Collaborate with CX and product marketing teams to prioritize and segment high-value accounts based on cross-sell and upsell opportunities.
- Partner with Account Executives to develop account-specific content, including tailored QBR decks, executive briefing documents, and personalized outreach sequences.
- Work with product marketing and content teams to create tailored content addressing the needs and challenges of client accounts.
- Establish KPIs and report on campaign effectiveness, using insights to refine and optimize account-based experience tactics.
- Align and communicate with CX, marketing, and product teams on account priorities, messaging, and execution strategies.
- Use marketing automation and CRM platforms to manage outreach, segmentation, and engagement tracking.
- Perform other duties as assigned.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with company match
- Flexible PTO
- 12 paid holidays
- Paid sick leave
- Paid parental and family leave
- Lifestyle spending account
- Tuition reimbursement
- Cell phone stipend
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What This Job Offers
Job Type
Full-time
Career Level
Director
