Director of Revenue Enablement

ClassPass

7d•$131,475 - $175,300

About The Position

Playlist is hiring a Director of Revenue Enablement to shape how ClassPass’s global revenue teams learn, grow, and succeed. In partnership with Sales and Revenue Operations leadership, this role leads a global enablement team supporting field sales, inside sales, account management, and partner support. The Director connects go-to-market strategy with the training, coaching, content, and tools customer-facing teams need to deliver results. Candidates residing on the East Coast are being considered because the role involves travel to the New York City metropolitan area. The position is responsible for building onboarding, continuous learning, and certification programs; developing managers’ coaching capabilities; establishing consistent sales methodologies; and preparing teams for go-to-market initiatives. It also uses AI, sales activity, call insights, and performance data to improve enablement and targeted coaching, while measuring program impact and managing sales technology vendors. The role creates a unified enablement framework across product lines and communicates program impact to executive leadership. Playlist describes itself as a platform for intentional living, connecting people with experiences in fitness, wellness, and beyond. Its brands include Mindbody and ClassPass, which offers fitness and wellness experiences worldwide.

Requirements

10+ years of experience in sales or sales enablement.
5+ years leading enablement or sales development teams.
Success reducing ramp time and improving quota attainment across global, multi-region teams.
Experience building programs tailored to field sales, inside sales, account management, and partner support.
Knowledge of adult learning principles and sales methodologies such as Value Selling, MEDDICC, Challenger, or SPIN.
Experience running manager coaching and call review programs.
Hands-on experience introducing AI tools to sales teams, designing prompts and AI-enabled workflows, and measuring adoption.
Experience using Salesforce, LMS platforms, and sales readiness and conversation intelligence tools such as Salesloft, Gong, or Seismic.
Strong analytical skills to measure outcomes.
Clear communication with senior leaders and cross-functional partners, including the ability to build alignment and influence decisions.

Nice To Haves

Experience in consumer technology or a marketplace business.
An interest in fitness or wellness and the experiences ClassPass helps people discover.

Responsibilities

Build onboarding, continuous learning, and certification programs with clear milestones and ramp targets for each customer-facing role.
Lead and develop a global enablement team, delivering sales kickoff content, workshops, and training events across regions.
Equip frontline managers with coaching frameworks, call review practices, and deal coaching playbooks.
Select and embed a consistent sales methodology across regions, pipeline reviews, and deal reviews.
Partner with Sales, Marketing, Product, and Revenue Operations to prepare teams for go-to-market initiatives using playbooks, pitch decks, battle cards, and ROI tools.
Use AI and insights from sales activity, calls, and performance data to improve enablement programs and deliver targeted, scalable coaching.
Measure ramp time, quota attainment, seller productivity, and certification rates, and share program impact with executive leadership.
Create a unified enablement framework across product lines, with clear intake, documentation, and impact-based prioritization.
Manage sales technology vendors to maximize ROI.