Director, Marketing - West

TEGNA Inc.•Seattle, WA

6d•$150,000 - $190,000

About The Position

The Regional Marketing Director is the senior marketing leader for the regional marketing team, setting strategy, owning station relationships, and directing centralized capabilities to grow audiences and drive business results across a portfolio of markets. The role connects closely with station leadership to understand market needs and directs how Production, Paid Media, Social, CRM, and Lifecycle work together. The director leads a lean operational team and is accountable for regional marketing performance across every station. The director sets market-specific strategies informed by enterprise priorities, station objectives, competitive dynamics, audience research, ratings, digital performance, and market intelligence. They review and approve campaign briefs, serve as the final strategic and quality review before campaigns reach market, and bring portfolio-wide insights back to inform enterprise strategy and best practices. As the senior marketing partner to station general managers, news directors, and content leaders, the director aligns stakeholders on objectives, campaign priorities, and resource commitments, while serving as the final escalation point for station-level decisions and cross-market trade-offs. The role directs centralized capabilities and resource allocation, tracks station KPIs, owns the regional brand marketing budget, and partners with the Paid Marketing Director on performance marketing investment. The director also decides when to activate marketing channels in response to breaking news or urgent market situations. The role leads and develops a regional team consisting of a Marketing Lead and Marketing Specialist, setting priorities, coaching staff, and modeling strategic thinking, stakeholder partnership, and campaign discipline. The position can be based in Denver, Colorado; Phoenix, Arizona; Portland, Oregon; San Diego, California; or Seattle, Washington.

Requirements

8–12 years of experience in marketing, brand strategy, or integrated campaign leadership.
Demonstrated ability to set and execute marketing strategy across multiple markets simultaneously.
Track record of connecting campaign work to measurable audience and business outcomes.
Exceptional stakeholder leadership skills, including the ability to earn the trust of station general managers and news directors, align competing priorities, and navigate complex organizational dynamics.
Strong command of the channel ecosystem, including Production, Paid Media, Social, CRM, Lifecycle, and CTV, and the ability to direct channels toward a shared strategic outcome.
Analytical and data-driven, with comfort using audience research, ratings, digital analytics, and performance measurement in a media or broadcast context.
Proven people leader and talent developer, able to direct, coach, and elevate a lean team across a large and complex portfolio.
Comfort operating as both a strategic leader and hands-on contributor in a fast-moving, 24/7 news-driven environment.
Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent professional experience.

Nice To Haves

Experience in media, broadcast, or a multi-market content environment is strongly preferred.

Responsibilities

Own the audience and market point of view for each station and apply it to strategic decisions and campaign investments.
Set marketing strategy by translating enterprise priorities, station business objectives, and competitive dynamics into market-specific plans.
Synthesize audience research, ratings, digital performance, and market intelligence into strategic insights and plans.
Review and approve campaign briefs before execution and conduct the final strategic and quality review before campaigns reach market.
Serve as the senior marketing relationship for station general managers, news directors, and content leaders across the region.
Align station leadership on business objectives, campaign priorities, and resource commitments, and manage expectations when capacity or strategy requires adjustment.
Serve as the final escalation point for station-level marketing decisions, stakeholder conflicts, and cross-market trade-offs.
Direct deployment of centralized Production, Paid Media, Social, CRM, and Lifecycle capabilities across markets and set strategic direction for channel leads.
Own regional marketing performance accountability, track results against station KPIs, evaluate campaign effectiveness, and guide resource allocation.
Own the regional brand marketing budget and partner with the Paid Marketing Director to manage station performance marketing investment and measurable returns.
Identify portfolio-wide patterns and share insights to inform enterprise strategy and best practices.
Decide when to activate marketing channels in response to breaking news or urgent market situations.
Lead, coach, and develop the regional Marketing Lead and Marketing Specialist, providing strategic direction and clear priorities.
Model strategic thinking, stakeholder partnership, and campaign discipline.
Operate as both a strategic leader and hands-on contributor in a fast-moving, 24/7 news-driven environment.

Benefits

Medical plan options for full- and part-time employees through Blue Cross Blue Shield of Texas.
Dental and eye care coverage.
Fertility, surrogacy, and adoption assistance.
Disability insurance.
Life insurance.
401(k) with company match: contributions up to the first 4% of pay are eligible for a 100% company match, vested from day one.
Nine free virtual doctor appointments annually for employees and eligible family members through Teladoc, regardless of participation in TEGNA medical plans.
Twelve free annual therapy sessions with a licensed clinician through Spring Health for employees and eligible family members.
Paid time off (PTO).
Nine paid holidays per year.