Field Marketing Manager, West

Presidio•,

10d

About The Position

Presidio is seeking a strategic, execution-focused senior individual contributor to lead field marketing across its West territory. The role owns territory strategy and planning, including program mix, account prioritization, channel approach, quarterly plans, goals, measurement frameworks, and success criteria, in partnership with sales leadership. It translates corporate demand-generation themes into programs suited to local market dynamics and account intelligence, and contributes lessons from the territory to the broader field marketing playbook. The position designs and executes multi-channel programs spanning account-based marketing (ABM), executive engagement, partner co-marketing, regional digital campaigns, localized content activation, pipeline acceleration, and events. It leads strategic named-account plays, works directly with sales directors and senior leaders on territory and account planning, and brings data and market insights into investment decisions. The role owns territory marketing-sourced and marketing-influenced pipeline targets, program performance analysis, optimization, ROI reporting, and MDF budget efficiency. The manager coordinates cross-functional field programs with Demand Generation, Partner Marketing, SDRs, Alliance teams, and Marketing Operations; represents regional insights and buyer feedback to corporate marketing; and mentors and supports field marketers. The role also maintains timely reporting in CRM and marketing automation systems and ensures brand and message consistency. A bachelor’s degree in Marketing, Business, or a related field and 6–8+ years of B2B marketing experience focused on field marketing are specified.

Requirements

6–8+ years of B2B field marketing experience in a technology company; the education and experience section also specifies 6–8+ years of B2B marketing experience with a strong focus on field marketing.
Proven track record designing and executing multi-channel field marketing programs that drive measurable pipeline, not just events.
Strong strategic planning skills and ability to build a territory field marketing plan from the ground up.
Experience partnering directly with VP-level and director-level sales leadership on territory strategy and account planning.
Deep understanding of ABM, executive engagement, partner co-marketing, and modern field marketing tactics.
Experience leading 1:1 ABM plays for strategic named accounts.
Strong data-driven mindset and ability to analyze program performance and optimize investment mix.
Excellent project management and organizational skills, including ability to manage multiple complex programs simultaneously.
Strong communication and executive presence; comfortable presenting to sales and marketing leadership.
Ability to operate with significant autonomy and bring field insights back to shape the broader team’s playbook.
Bachelor’s degree in Marketing, Business, or a related field.

Nice To Haves

Experience in IT services, managed services, or technology channel environments.
Familiarity with ABM platforms such as 6sense and Demandbase, marketing automation such as Pardot, and CRM such as Salesforce.
Experience managing MDF budgets and partner co-marketing programs.
Experience mentoring or informally leading junior field marketers.
Comfort with ambiguity and ability to adapt corporate programs for local market relevance while maintaining message consistency.

Responsibilities

Own the field marketing strategy and quarterly plan for the West territory, including program mix, account prioritization, channel approach, goals, and measurement criteria, in partnership with sales leadership.
Translate corporate campaign themes and demand-generation priorities into territory-specific programs that reflect local market dynamics and account intelligence.
Contribute successful territory practices to the broader field marketing playbook.
Design and execute multi-channel field programs, including ABM, executive engagement, partner co-marketing, regional digital, content activation, pipeline acceleration, and events.
Lead complex strategic programs, including 1:1 ABM plays for named accounts and 1:few programs for account clusters, from strategy through execution and follow-up.
Adapt and localize corporate assets, identify content gaps, and brief content needs to the corporate team.
Partner with sales directors and senior leaders to translate territory strategy and account priorities into programs, content, and campaigns that advance deals and win business.
Participate as a strategic contributor in territory planning, account reviews, and sales leadership QBRs.
Support net-new opportunity generation and accelerate existing deals through targeted programs and engagement.
Bring data and market insights to sales leadership to inform territory investment decisions.
Own territory marketing-sourced and marketing-influenced pipeline targets; drive pipeline generation and opportunity acceleration.
Analyze program performance across accounts and tactics, optimize territory investment, and report leads, pipeline impact, deal acceleration, and program ROI to senior stakeholders.
Design and lead executive roundtables, CIO/CISO forums, and peer networking programs.
Manage regional technology partner co-marketing relationships, joint programs, MDF investments, and alignment with territory goals.
Develop and activate geo-targeted paid, email, and social programs that complement corporate campaigns.
Drive localized content strategy, including vertical-specific assets where appropriate, customer stories, and account-level customization.
Work with sales to identify stalled accounts or trigger-event plays and provide targeted content and campaign support.
Execute regional events, executive dinners, industry conferences, trade shows, workshops, and customer meetups with ROI criteria and pipeline attribution.
Lead cross-functional programs with Demand Generation, Partner Marketing, SDRs, Alliance teams, and Marketing Operations.
Represent the field to corporate marketing by sharing regional insights, competitive intelligence, and buyer feedback.
Mentor and support field marketers and contribute to team development and best-practice sharing.
Manage an MDF budget with accountability for program ROI and efficient investment.
Maintain accurate, timely reporting in CRM and marketing automation systems and ensure brand and message consistency across field programs.