Marketing Director

McLeod Enterprises • Roanoke, VA

7d • $55,000 - $65,000

About The Position

HoneyTree Early Learning Centers is seeking a Marketing Director to lead marketing efforts that strengthen the centers’ visibility, support enrollment, and build connections with families and the community. The role plans and carries out marketing strategies, manages the CRM system and social media presence, coordinates events and marketing communications, collaborates with center teams, and tracks marketing results and opportunities. Compensation and benefits are commensurate with experience.

Requirements

• Experience in marketing, communications, or a related role.
• Hands-on experience with CRM systems and contact or lead management.
• Experience managing social media accounts and creating content.
• Experience planning or coordinating marketing events.
• Childcare or early childhood education industry experience.
• Strong written, verbal, organizational, and project-coordination skills.
• Ability to manage multiple priorities and work collaboratively with a team.

Responsibilities

• Plan and carry out marketing strategies that support the centers’ goals and enrollment efforts.
• Manage the CRM system, keeping records organized and supporting timely communication and follow-up with prospective and current families.
• Plan, coordinate, and promote marketing events for families and the local community.
• Manage the centers’ social media presence, including creating and scheduling content, responding to messages and comments, and maintaining a consistent, welcoming brand voice.
• Create and coordinate marketing materials and communications across relevant channels.
• Work with center teams to gather information, maintain consistent messaging, and support outreach.
• Track marketing activities and share updates on results and opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed