Director, Event Marketing

Window Nation•Fulton, MD

About The Position

The Director of Event Marketing oversees and manages event planning and execution to build awareness and drive attendance at home shows, festivals, and other opportunities that may attract future customers. This leadership role requires strong organizational skills, attention to detail, creative and strategic thinking, a record of event-management experience, and the ability to lead and inspire a team. The director develops event-based marketing initiatives to generate sales leads, manages a team responsible for event experiences, and coordinates event calendars, budgets, materials, logistics, and communication across the organization. The role partners with marketing, branch operations, and sales, tracks event performance and return on investment, and works to exceed sales-lead quotas. It involves 30% travel, including some weekends, and weekend or evening work to support events.

Requirements

Bachelor’s degree.
At least 5 years of experience in event planning.
At least 3 years in a leadership position.
Ability to work weekends and/or evenings to support events.

Nice To Haves

Strong recruiting and training skills.
Self-starter with the ability to manage and develop others.
Ability to handle multiple priorities at one time.
Strong planning and organizational skills, including attention to detail.
Knowledge of current best practices and new strategies for event marketing.
Proficiency using Microsoft Office Suite.
Ability to work in a fast-paced, high-energy, team-oriented environment.
Excellent verbal and written communication skills for internal and external communication.

Responsibilities

Identify, develop, and own event-based marketing initiatives to generate sales leads.
Attend trade shows, home shows, fairs, festivals, and community events and manage the event marketing team in generating new sales leads.
Recruit, hire, train, develop, and manage a team that delivers event experiences and generates sales leads.
Identify, schedule, and plan an event calendar covering all geographical locations, and ensure events are appropriately staffed.
Work with the marketing team to design and produce event displays, manage delivery of event marketing materials and equipment, and coordinate setup and teardown with local staff.
Budget events and maintain the approved budget.
Develop timelines, organizational plans, and internal communications to promote cohesion and transparency for events across the nation.
Partner with branch operations and sales to grow brand presence in local markets.
Track and report retail metrics to evaluate event performance and return on investment.
Exceed sales-lead quotas based on established KPIs.