Director, Event Marketing

Window Nation•Fulton, MD

About The Position

The Director of Event Marketing oversees and manages all aspects of event planning and execution to build awareness and drive attendance at home shows, festivals, and other events that may attract future customers. This leadership role calls for exceptional organizational skills, attention to detail, and creative and strategic thinking. The successful candidate brings a proven track record in event management, a passion for delivering exceptional experiences, and the ability to lead and inspire a team. The Director identifies and owns event-based marketing initiatives to generate sales leads, coordinates an event calendar across geographical locations, and ensures events are properly staffed. The role works closely with marketing, branch operations, and sales teams to support event materials, logistics, local market brand presence, and lead generation. It also oversees event budgets, performance reporting, and sales lead targets. Travel is approximately 30%, including some weekends.

Requirements

Bachelor’s degree.
At least 5 years of experience in event planning.
At least 3 years in a leadership position.
Ability to work weekends and/or evenings to support events.

Nice To Haves

Strong recruiting and training skills.
Self-starter with the ability to manage and develop others.
Ability to handle multiple priorities at one time.
Strong planning and organizational skills, including attention to detail.
Knowledge of current best practices and new strategies for event marketing.
Proficiency using Microsoft Office Suite.
Ability to work in a fast-paced, high-energy, team-oriented environment.
Excellent verbal and written communication skills for internal and external communication.

Responsibilities

Identify, develop, and own event-based marketing initiatives to generate sales leads for Window Nation.
Attend trade shows, home shows, fairs, festivals, and community events, and manage the event marketing team in generating new sales leads.
Recruit, hire, train, develop, and manage a team that delivers an exceptional event experience and generates sales leads.
Identify, schedule, and plan an event calendar covering all geographical locations, and ensure events are staffed for success.
Work with the marketing team to design and produce event displays, manage delivery of event marketing materials and equipment, and coordinate setup and teardown with local staff.
Budget events and maintain the approved budget.
Develop timelines, organizational plans, and internal communications to support coordination and transparency across nationwide events.
Partner with branch operations and sales to grow brand presence in local markets.
Track and report retail metrics to evaluate event performance and return on investment.
Exceed sales lead quotas based on established KPIs.