Event Marketing Manager

Jackson Healthcare • Rome, GA

20h • Onsite

About The Position

Jackson and Coker is seeking an Event Marketing Manager, Industry Relations, to lead its event marketing and industry engagement strategy. The role oversees national conferences, trade shows, experiential programs, client and prospect events, and integrated campaigns designed to strengthen the brand, generate qualified leads, and support business growth. The manager combines strategic planning, creative execution, relationship-building, and measurement to connect marketing initiatives with organizational priorities.

The position partners with business development, recruitment, marketing, and leadership teams, as well as industry organizations, agencies, vendors, and freelancers. It manages event budgets, vendor performance, contracts, and expense reconciliation, and evaluates programs using ROI, lead-generation, attribution, engagement, and other performance measures. Travel of up to 30% to 40% may be required based on business and event needs.

Jackson and Coker describes itself as a people-first, mission-driven healthcare staffing organization. The company offers an onsite headquarters with amenities including a gym, pool, sauna, restaurants, Starbucks, and a game room, along with onsite healthcare, childcare and virtual learning support, and a benefits package.

Requirements

• Bachelor’s degree required; a marketing or related discipline is preferred.
• 6 to 8 years of experience in a marketing role required; healthcare industry experience is preferred.
• B2B marketing experience required.
• At least 4 years of experience leading national conferences, field marketing programs, or event marketing initiatives required.
• Ability to travel up to 30% to 40% as business and event needs require.
• Experience using an event management platform such as Cvent required.
• Proficient working knowledge of HubSpot and Salesforce for lead capture, campaign tracking, and attribution required.
• Strong event and program management skills, including coordinating multiple events, stakeholders, timelines, and deliverables.
• Experience managing event budgets, vendor performance, expense reconciliation, and ROI measurement.
• Excellent written communication, presentation, and public speaking support skills.
• Strong cross-functional collaboration and relationship management abilities.
• Experience developing persuasive, audience-focused content aligned with brand standards and messaging.
• Ability to interpret event performance, lead-generation, campaign-attribution, and engagement data.
• Strong business acumen and ability to translate organizational priorities into event and marketing strategies.
• Proficiency in Microsoft Office, including tools used for presentations, business communications, reporting, and data organization.
• Ability to thrive in a high-volume, deadline-driven environment while managing competing priorities.
• Strategic, organized, analytical, adaptable, accountable, collaborative, and professional approach to work and relationships.

Nice To Haves

• Marketing or related discipline degree.
• Marketing experience within the healthcare industry.
• Experience within the healthcare or staffing industry.
• Knowledge of healthcare trends and physician workforce dynamics.

Responsibilities

• Develop and execute national conferences, trade shows, experiential marketing programs, and client and prospect events to support lead generation, brand awareness, and revenue growth.
• Create, implement, and improve digital and offline marketing campaigns supporting business development and recruitment goals and delivering positive ROI.
• Develop marketing activations to strengthen brand recognition, industry awareness, customer engagement, trust, and retention.
• Generate qualified inbound leads through event promotion, targeted communications, social media, and audience-nurturing strategies.
• Develop speaking abstracts and presentation materials that position Jackson and Coker as an industry expert.
• Build and maintain partnerships with industry organizations, agencies, vendors, freelancers, and internal stakeholders.
• Manage event budgets, vendor performance, contract deliverables, expense reconciliation, and adherence to approved financial plans.
• Track event ROI, lead generation, campaign attribution, audience engagement, and other KPIs; evaluate results and recommend improvements.
• Collaborate with business development, recruitment, marketing, and leadership teams to align event initiatives with business priorities.
• Coordinate multiple events, stakeholders, timelines, and deliverables while managing competing priorities.

Benefits

• Onsite headquarters amenities including a gym, pool, sauna, restaurants, Starbucks, and game room.
• Free onsite healthcare for the employee and family.
• Childcare and virtual learning support.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Disability insurance.
• 401(k) with company match.
• Professional growth opportunities across event strategy, integrated marketing, demand generation, analytics, and industry relations.
• Inclusive culture with associate-led networks and philanthropic initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level